|
Los Angeles Times Sunday May 16, 1999 Gold Rush Spirit and Ambition Endure * Heritage: Here, the impossible dream is anything but, history and the present prove.
By TERRY McDERMOTT, TIMES STAFF WRITER
COLOMA, El Dorado County -- California was born here on a morning in winter in the cold, fast water of the American River's South Fork. Nativity occurred, quick as a glimpse, at a bend in the river between Dutch and Indian creeks, below the scrub pines of Murphy Mountain. You could argue that some form of California had existed for decades, even centuries, before the itinerant millwright James Marshall waded into the water that day and saw the bright yellow nuggets at his feet. It's true, of course. There was something here, lots of something: There was a state-long archipelago of native settlements that at one point held a quarter of a million people. There were the fitful ghosts of two empires--Spanish and Mexican--and fantasies of a dozen others. There was land, thousands of empty miles of desert and seacoast, mountain and valley, barren rock and fertile delta. There were, in total, millions of acres of something. But whatever it was, it might as well have been nothing because it wasn't California. Not the California, in any event, that would sweep into the world imagination, take up residence and, for 150 years and counting, refuse to leave. Not the California of the drugstore counter, the comedy club and the casting couch; not the California of warships and silicon chips; not the California of rockets and love-ins and professional beach volleyball; and certainly not the California of the four-car garage and the $5-million tear-down. Which is to say, not the California that in an instant became the would-be pot at the end of a million rainbows. In 1848, when Marshall discovered gold at John Sutter's sawmill, California had a nonnative population of 18,000 people. News of the gold's existence was muffled for most of a year beneath a quilt of mistrust and disbelief. Then it exploded, a cannon shot across the world's bow, setting off a scramble so wild and furious that the only way the unafflicted could make sense of it was to describe it as a disease: gold fever. An editorialist at the Hartford Daily Courant wrote: "Thither is now setting a tide that will not cease its flow until either untold wealth is amassed or extended beggary secured. . . . [It is] the center of universal attraction . . . all creation is going out there to fill their pockets with the great condiment of their diseased minds." The writer, in other words, wished he could go too. Who wouldn't? If streets are truly lined with gold, you'd be a fool not to walk them. It didn't matter, really, what had been in California. When James Marshall hollered, "Boys, by God, I believe I have found a gold mine," a new California was born and with it something that came to be called the California dream. It has sometimes been difficult to tell which has been the more powerful of those two inventions: the place or the vision of it. In the new California, the streets would always be lined with something, gold or movie stardom or orange groves or airplanes--or even ideas. With the gold, the die was cast. Everything that followed was as certain as sunshine. A Face in the Out-Crowd Pete Oliver is the kid in the back of the class, the one you never noticed. He didn't get the grades or the girls, didn't score the touchdowns. He worked at the Shell station and had no time to run with the cool crowd, not that anyone asked. Indifferent to school, intense and inward-looking, he sank from view into his science fiction and his guitar. He got by. When his high school classmates went off to college, Pete went nowhere. He made the short move down from El Dorado County to Sacramento, where he worked hard jobs for low pay and hung out around the edges of the fledgling rock scene. He had from early on been interested in computers. When he was a kid in the '70s--before the microcomputer revolution was launched--his science-teacher father would indulge him by taking him down to the computer lab at UC Berkeley and letting him punch cards on the teletype. "I wrote a program that said, 'Hi, how are you?' When you answered, it would swear at you," Oliver says. Dumb, but a neat trick. He was hooked. After high school, Oliver wanted to do something in computing, but money--more precisely, the lack of it--kept him out of college. That, plus a conviction that the world was moving too quickly for a college degree to be worth the investment. He compared the four years of college to what he might learn in half the time at a vocational school. "It seemed the two extra years of school would have made everything I learned the first two obsolete," he says. So he went to a local vo-tech where he learned rudimentary programming. Then he took a job pushing carts full of computer tapes around the floor at a Sacramento company called Cable Data. "It was a sweatshop, didn't pay well, but it ended up being good training," he says. Then something happened, something rare in the lives of people like Pete Oliver, the people from the back of the class condemned by circumstances to spend their lives there. Pete Oliver got lucky. Oliver's luck wasn't exactly in the James Marshall class. No gold nuggets lay at his feet. It was much more prosaic than that. What happened was that a brand-new company he had never heard of, called Sprint, opened an operations center across the street from the shop where Oliver worked. He met some Sprint people around the neighborhood and talked to them about what they were doing. Pretty soon, he moved across the street for a new job at the new company. Oliver had no way of foreseeing it, but he had just won a front-row seat at the creation of the telecommunications revolution. He went to work in tech support in Sprint's computer center and watched, even helped, as one of the world's first all-digital telephone networks was built. The company hired high-end programmers to develop custom software to run the new network. Oliver recalls being unimpressed: "I'd look at it and say, '$20 million for that? I can write that.' " As soon as he could, James Marshall made his way down to Sacramento to tell his boss, John Sutter, about the gold he found lying in the tailrace off the American River. Sutter noted in his diary that Marshall had come "on very important business," but, not comprehending what was about to come, he expressed concern that the discovery might slow farm work. Sutter was an enterprising man. Upon arrival in California in 1839, with little to his name but a string of bad debts and an arrest warrant back home, he recast himself as Captain Sutter and set about building a private agricultural empire. To that end, he sweet-talked his way into government land grants of nearly 150,000 acres. In his own mind, at least, he was building a country. New Helvetia, he called it, after his native Switzerland. The gold wrecked all that. Not for the last time in California, the normal order of things was turned upside down. Nothing could have been farther from Sutter's imagined bucolic agrarian kingdom than the rampage the yellow metal wrought. Trying to get anybody to do anything unrelated to finding gold would prove impossible. Whole cities emptied into the gold fields, where new cities formed like algae blooms on a pond. Overnight the world changed color. Rarely has the weight of collective desire fallen so squarely on one place. Miners came by every route and means available--around the Horn, over the mountains, across the sea. They'd have jumped from the moon had they parachutes. They abandoned ships at harbor and crops at harvest. They deserted farms, families and dollar-a-day jobs back home. By the fall of 1849, 50,000 miners were crawling over the high country. The '49ers scoured the Sierra foothills, enriching, despoiling, even killing themselves, and sometimes one another. It was a mad life. Towns were named for the way people died in them. One exhibit at the Marshall Gold Discovery State Historic Park includes as elements of a miner's routine day digging, square-dancing and attending funerals. Within six years, 300,000 people arrived. They invented new ways of squeezing gold out of rocks. They dug up, blew up, gouged out, pickaxed, shoveled, clawed, scraped, sifted, pawed, panned and had at the rock in every way anyone had ever imagined and many they had not. In a decade, they took out 24 million ounces of it. Not a Miner, But a Grinder There is some similarity between what Pete Oliver does and prospecting for gold, but not much. The likenesses are mainly in the payoffs, which are rare but rich. Oliver worked at Sprint and another start-up telephone carrier for a decade. Then he arrived at Objective Systems Integrators, which was not a telephone company itself, but which specialized in software designed to manage telecommunications networks. OSI became a leader in its niche and in 1995, Oliver's third year there, OSI went public to great success and Oliver's great chagrin. He and the other programmers were cut out from what they felt was their fair share of the stock. In a huff, Oliver quit the best job he'd ever had, cashed in what stock he did own and started his own company. Everybody assured him he was nuts. He didn't care. He bought a dry-erase board, which he set up in his garage, and a new computer, which he put on his dining room table. Then he commuted between the two for a year, designing his program in the garage, writing it in the dining room. Asked what in particular drew him to software, Oliver says simply: "Computers were cool." Then he stares at his hands for a while as if lost in thought. He's not. He's actually inspecting his hands. Finally, he holds them out, knuckles forward. "I've still got the scars from the gas station," he says. He kept something beyond the scars from his grease-monkey days. It's a special quality he has, of a kind not often seen as special. Oliver is a grinder. You can see it even as he sits in a chair and tries to talk, which is not his specialty. He wants to work, not talk. As it happens, grinding is an ideal quality in a software writer. For all of its high-flying results, writing software is a plodding business. More than most things, maybe even more than anything, good software is not mainly a product of inspiration. It is a product of determination and an ability to concentrate intensely for long periods of time. Software engineers must, of course, be smart. The bug-free code is that which is logically pure. Its base unit is the syllogism: if x, then y; if this, do that. So it's a given that a software writer be logical. Beyond that, the paramount ability of a true code warrior is the ability to sit in a chair for a long time--a very, very long time. At the end of a year, Oliver had a prototype of a software program that today contains more than a million lines of code. By way of comparison, a 400-page novel has about 15,000 lines of another type of code, which we call language. This is one indication why novels are generally written by individuals acting alone and software programs are written by teams, sometimes battalions. Writing fiction is an air war; software is the infantry. At the end of that first year, Oliver needed fresh troops. Oliver took out a lease on a couple thousand square feet of office space in a nearby business park and hired a few other misfits who played guitar and wrote code. After Gold Runs Out, There's Still the Dream When the gold ran out, so did many of the miners. They left behind a scarred hill-country landscape dotted with blow-down shanty towns. The towns would disappear, as would many of the miners, mostly broke and many broken, back into whatever was left of the lives they'd discarded, or on to the new California they had created. The yellow metal made California a state and, as important, made of the state a myth, an eternal destination for every dreamer, no matter how foggy or hare-brained the dream. The idea of California is simple. One hundred fifty years in, approaching the milestone end of an age, it hasn't changed: It's the place where the possible becomes real, or at least has a chance to. That notion has tumbled down through the decades, sometimes so tangled and muffled by the normal run of events you forgot it was there. Other times, it crashed and banged and made so much racket it made the act of dreaming the dream seem more important than attaining it. In the early days, the place, in the words of historian Kevin Starr, had a "gaudy freedom." Long after the gold ran out, the freedom remained. The gaudiness grew, too, both as a way of living and a way of thinking. An idea could hardly qualify as Californian if it were restrained. Even when people advocated the opposite--to be realistic, to think small--they did it in a way that made even retrenchment seem like revolution. The California dream has proven capable of endless reincarnation. At times, The Dream has been single-minded, ignorant of collateral damage done to the air, land, water and people. On occasion, it has been narcissistic, lost in the ruins of self-delusion. But the existence of The Dream--whatever it was at the moment, whatever its merits--has infused the state with a distinctive entrepreneurial culture and a depth of intellectual curiosity that makes it a place of constant, unrelenting discovery and, but for momentary disruptions, a place of unrelenting growth. From the moment of discovery until today, the state has never had a majority of its residents born here. People keep coming. An economist, Gardner Brown, once offered this capsule description of U.S. history: "You move west. You come upon an unexploited plain. You ask one question: How much should I take?" Extraction is as old and tangible as work gets. When there is something in the land to exploit, people prosper. America thrived in large part because its plains were ripe with agricultural possibility and its mountains with great mineral wealth. The new engines of the American economy are nearly the opposite. Empires these days are rooted less often on land than in air so thin as to be stratospheric. Today's prospectors carry business plans instead of pickaxes; they eat stock options for supper. These modern '49ers sail virtual seas in search of the Next-Big-Thing-Dot-Com. By many measures, this new mother lode makes the old one look puny by comparison. Here's an indication: All the gold found by all 50,000 '49ers would be worth in today's dollars about $7 billion. Last month, eBay, a small San Jose company with 138 employees, gained as much in market value as the gold miners dug out in a decade. A Formerly Shining County on a Hill El Dorado County tilts up, west to east, out of Sacramento all the way to the state line, climbing what locals call the hill. It's a big hill, the western slope of the Sierra Nevada, notable mainly for its rugged beauty. The county today, a century and a half after the Gold Rush, is, apart from its visual charms, a middling place in almost every way. Not too rich or poor. Not forbidding but not particularly fit for human endeavors. Not particularly anything. Timber powered the place after the gold. It was lumber, remember, that Sutter's Mill was built to produce. Then came cattle and now a couple of handfuls of wineries. But, like a lot of pretty places where the logic of the original economy crumbled, tourism is the ascendant force. Placerville, the county seat, sits in the bottom of a ragged bowl halfway up the hill to Nevada. It's a narrow, two-story town known best to outsiders as the place the freeway ends on the road to Tahoe. It's a small town, the kind where a shopkeeper posts a sign saying, "Closed Tuesday and Wednesday due to personal problems," and everybody knows exactly what the problems are. It's the kind of place where a man will spend 20 minutes describing to a near-stranger his latest big-city adventure--a trip to Sacramento to buy a new mattress and box spring. The lead story in the newspaper one day might be about the mistreatment of a herd of goats. The next it's a man arrested on a bad-check charge getting hit with $10-million bail when the judge finds out he's an ex-con. You don't have to be a felon to be treated warily, either. People from Sacramento, so close you'd land there if you fell down the hill, say they occasionally have trouble paying by check here. You're from out of the area, they're told, betraying a very small definition of area. In its miner-camp origin, when it was for all too accurate reasons known as Hangtown, Placerville was a tough place. It keeps some reminder of that; it's testy in the way towns are when money is tight and has been for a while. The fact is, El Dorado County's sole reason for being ran out with the gold. Like a lot of communities in similar circumstances, it markets itself now not for what it is, but for what it was. The past would be its future. In civic-management circles, this is an unspoken admission of defeat, a gentle way of saying, we had a pretty good thing once. Unfortunately, not much has happened in the 150 years since. Lately, though, the news pages have begun to document episodes of a debate on the merits of growth, which for a very long time would have been pointless, given that there was none. The county has even hired an economic development specialist to help the growth along. In their day, the miners came because of what was here. The newest prospectors are coming because of what is not--crime, crowds and traffic--even earthquakes. "We're seismically stable," says Jim Riordan, a San Jose refugee, stamping the ground hard. "You can tell it's spring in El Dorado County when you hear the jackhammers." People like Riordan come here running from, not to--fleeing the rising sea of subdivisions at their back. Riordan is an inventor. Businesses that can be anywhere, like his, are choosing to be here, heading up out of the crowds of the Silicon Valley or the East Bay. There's a place that makes blades for surgical saws. Intel, Hewlett- Packard and NEC have set up divisions. The western end of the county in particular is becoming a virtual back office. The state's busiest post office is there to serve a company that mails millions of cable TV bills monthly. There's a company that answers technical support telephone calls for software firms. There's a one-man company that is a sort of high-tech junk shop, buying and selling by modem end-of-life computer equipment. El Dorado County has finally discovered another version of its future. Big Victory for a Small Business It's fancy pants and shirt day at AI Metrix. Pete Oliver and company have just returned from a pitch meeting with a prospective customer. They dressed for the occasion. They look grown up. "We had to leave the Metallica T-shirts at home. Put on the Robert Talbot ties," says David Hudock. The ties paid off. AI Metrix left the meeting with the contract all but in hand. Hudock struts the hall, electric bass strapped on, plucking "Victory March for a Killer Customer," a celebratory work in progress. AI Metrix is the company Oliver started in his dining room. He moved in here, an El Dorado County business park, two years ago. AI Metrix now has 10 employees and one product--a software program called NeuralStar, which is designed to control complex telephone networks. In addition to the just-completed pitch meeting, AI Metrix is in the midst of a demonstration of its technology to the Defense Department, one of the world's largest customers for telecommunications. The office is a happy, exhausted mess. Electric cords snake across the floors to a dozen electric fans that blow everything every which way. The office was never intended to accommodate the heat that the many computers pump out. The fans are a vain, noisy attempt to cool it. The existence of AI Metrix and NeuralStar would have been impossible even 20 years ago. Not only was there not the ability to build the software, there would have been no systems to put it on. The market AI Metrix addresses did not even exist. The company, its product and its industry have all sprung--seemingly fully formed--from nothing. Telephone systems, products of invention and ingenuity, had for most of their history been oddly slow to adopt new technologies. In the deep, dim, bygone days of long ago, in, say, 1976, once you got beyond your own city limits, there was one and only one telephone company--AT&T. The court-ordered breakup of the company set loose more than just a confounding flood of marketing. It created opportunity in a business where it had never existed and innovation in an industry that had been slow to adopt it. Telephone networks by definition require some method of routing calls. Up to World War II, most systems around the world still used switching equipment invented by Alexander Graham Bell. These early systems required operators to pull plugs out of one socket and stick them into another. Electromechanical switches began to replace the biological ones in the 1940s. The first fully electronic system was installed in 1963. Digital switches, invented in the '70s, were not widely installed until after the breakup of AT&T. Start-up companies, unhampered by a base of museum-age equipment, built new networks from scratch. This necessitated installing computers and the requisite software to manage the networks. In the era of mainframe computing, that meant hiring scores of engineers to custom-build software programs to manage the new networks. AI Metrix's suite of software applications theoretically can be adapted to any telecommunications network anywhere; it seeks to do for network management what Henry Ford did for the car. Mass-producing computer code is a different problem than mass-producing automobiles. Design of an industrial product is just the beginning of the production process. Then you must devise a way to make identical copies of it. The manufacturing of the thing is as much a part of the problem, and much more of the expense, as designing it. Once a software product has been designed, a 10-year-old can reproduce it. The great economic power of the digital revolution is derived in part by the virtual elimination of manufacturing from its production process. The factory is inside someone's head. Striking Gold As much as anyone might, Pete Oliver looks like somebody carrying a factory around inside him. He's tight, wired, squared off. His expression can be blank in the way of somebody who's thinking of something else. Muscles with a jittery mind of their own work along his jaw line. His feet tap ceaselessly. Words come out with the hydraulic effort of an assembly line, all starts and stops and arrhythmic lulls. It's been a long, hard push. Oliver delights in contrasting it with a trend line of his old employer OSI's stock price. It reached $52 a share, its historic high, mere weeks after he walked out. Today it's trading below $3. That represents a market value decline of more than half a billion dollars. Oliver says his point about OSI is not to gloat, but a fundamental one about doing business. OSI's management got greedy, he says. "It was like how not to run a software company." He swears AI Metrix will be different. So far he has delivered. Two things have happened in the last month. AI Metrix received its first round of outside financing, a process that required setting an independent value on the company. It came in at $28 million. Pretty good, considering that not that long ago the whole company fit into Oliver's dining room. AI is owned almost entirely by the people who work there. That means, among other things, they're all suddenly rich. More significant, AI Metrix won that contract to install its software at the Defense Department, meaning that all of the department's telecommunications worldwide will in a sense be controlled by 10 people in an office park in west El Dorado County, 10 people whose own telecommunications system often consists of handing the guy next door a cell phone and saying, "It's for you." This is business in the new world. The fact is, 10 people in an office park are now capable of what once might have taken 10,000. Twenty years ago, AI Metrix could not have existed. A system like NeuralStar would have required a $10-million mainframe computer to run it. No matter how much Top Ramen he and his wife, Colleen, ate, Oliver would never have been able to buy a mainframe. He could now, but he doesn't need it. His software is written to run under Microsoft Windows on a desktop PC. You could buy the whole thing for $700 at Fry's. This is an example of what in the business world they call lowering barriers to entry. The net effect has been to make ambition affordable. Oliver has plenty of it. "I want to be the Bell Labs of the 21st century," he says. This is overreaching. Over time, in addition to developing telephone technologies for the AT&T mother ship--the Princess phone, for example--Bell Labs scientists did a few other mildly interesting things, such as, oh, inventing the transistor and discovering background radiation in interstellar space, the best evidence yet of the Big Bang. There aren't currently any deep-space radio telescopes around AI's offices, nor are there likely to be. But maybe Oliver isn't that far off. His ambition is indicative of the reach of the digital revolution. Whether it's Microsoft overthrowing the established order of IBM, or new-born Internet companies running up market capitalizations that surpass in a day companies that have been building for a century, the old is being pulverized by the new. Ideas are the new currency. Rocks, even those made of gold, are the old. California's geography of dreams has exploded, blowing away the strictures of the past, exposing a landscape that is fresh and new and wide, wide open.
Los Angeles Times Saturday November 13, 1999 SATURDAY JOURNAL Trying to Strike Gold in a Yellow Tomato * Career path's twists lead geneticist on a quest to put flavor back in the fruit.
By TERRY McDERMOTT, TIMES STAFF WRITER There are perhaps a dozen professional tomato breeders in the United States and no more than twice that worldwide. One--and we think only one--dreams of making yellow ketchup. Kanti Rawal, a plant geneticist, came to California almost 20 years ago and soon thereafter embarked on a great, strange, tomato-breeding adventure that included forays into biotechnology, corporate takeovers and yellow ketchup. Rawal's still here. The ketchup isn't. Here's his story. It is the story of how at the end of the 20th century we have come to eat what we eat, including tomatoes that taste, as Rawal puts it, "like cardboard." Beyond tomato particulars, it is also a story that reflects the transition of farming from sole proprietor to vast industrial undertaking--as well as a story of human progress, and its discontents. It is, in other words, a story of California. The obvious question you might ask of a man who would make yellow ketchup is why? The short answer is someone asked him to. Rawal is a small, energetic man, with dark wavy hair going gray, copper-brown skin as luxuriantly deep in color as polished leather. His face, at 54 years old, has the guilelessness of a child and he exerts an all-in enthusiasm to match. In 1981, Rawal gave up a tenured position on the University of Colorado faculty--he was beginning to "sink in its comfort," he says--and went to work for Del Monte, one of the country's oldest and largest food processing companies. At the time, Del Monte was going through a difficult period, falling behind competitors on a number of fronts. One specific concern was the company's failure to keep pace with competitors that had moved their tomato growing operations to California. Del Monte originated in California, but most of its crops, and in particular its tomatoes, were grown in the Midwest. Tomatoes, up to the 1960s, were a seasonal crop eaten fresh or processed into ketchup. Cuisines that made extensive use of tomatoes--specifically Italian and Mexican foods--were little more than novelties in most American kitchens. When that changed, so did the demand for tomatoes. To meet the surging demand, big tomato growers--Campbell's, H.J. Heinz and Hunt's--moved tomato operations west to California to take advantage of new harvesting and processing methods that cut costs sharply. Del Monte was caught unawares. The company had failed to recognize that California's Central Valley, after subsidized irrigation became broadly available in the 1960s, was the most efficient place on the planet to grow almost anything. "It's the world's largest natural greenhouse," Rawal says. "The productivity of any crop that grows here is the most in the world." Which is another way of saying it is by far the cheapest place to grow tomatoes. Large food companies typically breed their own varieties of plants suited to the uses of their produce and the location of their planting. An Indiana tomato wouldn't necessarily work on a California farm. Similarly, a tomato picked by hand--as tomatoes had always been--might not fare well in the metal maw of the new mechanical pickers being used in California. The machines remove tomatoes from their vines by scooping the vine up off the ground and shaking it. From the tomato's point of view, the effect isn't much different than being hit with a baseball bat. This tomato needs to be tough. It also needs to ripen at the same time as all its brother tomatoes on the vine, since the picking machine scrapes the entire plant out of the ground. Del Monte hadn't developed new tomato lines to meet these demands. Rawal at the time was not a tomato specialist, per se. His doctoral work had been in wheat, with subsequent field work in African black-eyed peas. But he is a plant geneticist, and genetics is almost alone among the sciences in being governed by a single, powerful, overarching theory: evolution. You don't have to understand a specific species to understand the forces that control it. You need only understand the general rules governing natural selection. "My first project was to make sure Del Monte had a standing in tomatoes in California," Rawal says. "It was a very interesting problem. You had to come up with a variety that does not disrupt the process: One, you have to have a tomato variety that will give you multiple products. Two, you're stuck with the machinery. And three, in contrast to the Midwest, the farmers have a choice. You have to give them a reason to grow your crop. So the crop has to be high yield." Rawal had come to the United States from southern India in the 1960s for graduate study under renowned geneticist Jack Harlan, who instilled in students a sense of almost missionary obligation. Rawal became a ready convert, a pocket-sized, longhaired, bearded, radicalized Indian teaching assistant hopping off a motorcycle to teach Illinois farm boys about the life-saving power of wheat seeds. Then came Vietnam and its powerful disaffections; the zeal receded into benign pragmatism. He became a problem solver. Give him a puzzle, he would try to solve it. Del Monte gave Rawal tomatoes. He went to work. Mr. Tomato in a Deep, Deep Rut If you need tomatoes, you go see Charley Rick. More precisely, you go to UC Davis to the C.M. Rick Tomato Genetics Resource Center, the earth's largest repository of tomato seeds, named for its creator and genial overseer, the world's foremost authority on tomato varieties. Davis is a quiet, flat, friendly place, ideal for bicycles and tractors. It is one of a handful of locations around the globe where modern agriculture has been invented. As such, it is routinely praised and damned, often for the same accomplishments. Its scientists are lauded for boosting crop productivity and accused of creating food that, in the process of being re-engineered, has been denatured, robbed of taste. Charley Rick came here as a young man at the tail end of the Great Depression. He was fresh out of Harvard and looking for a job. Any job, he says. He got one in what was then called the Department of Truck Crops. The chairman told him it might be interesting to look at tomatoes, paying particular attention to what are called bull tomatoes--mutant plants whose vines grow vigorously but produce no fruit. Rick dutifully took a trip through the tomato test plots. "Nobody ever paid them any attention because why would you want to study something that doesn't produce. It's a curiosity," Rick recollects. "I felt the same way as everybody else. It's interesting, but. . . . A month later I woke up in the middle of the night in a cold sweat. 'My God, Rick, you better get out there and study these things.' " What Rick found in the specific case of bull tomatoes was an indication of something much larger and long overlooked: the tomato's tremendous natural variation. "By the end of that season, oh man, I had quite a collection of material. I just had two decades of work laid out for me. It was absolutely phenomenal." The two decades eventually became almost six. The study of bull tomatoes led Rick to the door of the plant's genetic diversity. On the other side of that door lay a great wide world centered in the Andean highlands of Chile, Ecuador and Peru, where tomatoes originated. He became concerned that there was no consistent effort being made anywhere in the world to preserve this tremendous genetic legacy. On the contrary, contemporary agricultural practice tended to reduce diversity, not enhance it. Farmers want predictability, not difference. Species were disappearing almost as he watched. Rick organized hunting expeditions to the Andes. By day, he would scour the countryside for new tomatoes. At night, in camp, he would extract the seed, preparing for transport back to Davis, where he eventually amassed the world's most diverse collection of tomato seed, which is to say the future of the tomato on earth. In a superheated world where youngsters are told they will change jobs about as often as they change oil in their cars, Rick has stayed put, building and tending this great bank of genetic possibilities. He's a lanky man who wears running shoes and leaves his bush hat on indoors. Today, long after retirement, he comes to the university every day and does pretty much the same things he's been doing for the last 60 years. Rick's legacy, the Tomato Genetics Resource Center, is housed in a plain concrete building called the Annex. Inside is a small room with a smaller 42-degree closet that is the vault in which the seeds of more than 4,000 varieties of tomatoes are kept. They are stored in plain envelopes, sorted chronologically into drawers. Several species stored here have gone extinct in the wild. They'd be gone for good if Rick hadn't brought them back home to this closet. Turning Yellow Kanti Rawal talked to Rick about developing new tomato lines that would stand up to the rigors of modern harvesting and processing equipment. Rick steered him toward likely tomato types, and over the course of the next two years Rawal crossbred tomatoes until he came up with plants that did exactly what Del Monte wanted. By 1985, Rawal's new tomatoes helped Del Monte establish itself in the stewed tomato and sauce businesses, but the company's ketchup was tanking. The advent of home tomato sauces had cut sharply into ketchup consumption and Heinz was routing all competition in the market that was left. At about this time, Del Monte was taken over by the hastily arranged conglomerate that would become RJR Nabisco. Rawal was placed on a corporation-wide new product committee and it was there, on a conference call, that the question of what to do about ketchup was raised. Del Monte's market research people had turned up an avenue of attack. The researchers had determined that young people, especially teenagers, dislike sharp, pungent foods. Mustard, for example; they hate mustard. That was OK with Del Monte since it wasn't big in the mustard business, anyway. The researchers also said that one thing young eaters did like was brightly colored food. If Del Monte had something sweet and bright, it could sell that. Rawal thought about that for a while. How about this, he proposed: We could make a yellow ketchup and attack Heinz on two fronts: We could invade their ketchup business on one hand and cut their market share in mustard on the other. The marketing people were thrilled, but they wondered: How do we make ketchup yellow? It's simple, Rawal said. You make it out of something yellow, bananas, for example. Banana ketchup? Well, yes. Rawal had previously helped a Del Monte Philippine subsidiary develop a yellow condiment out of ripe bananas that were otherwise being thrown away. Ketchup is a combination of vinegar, sugar, spices and some solid. There are ancient recipes that use almost anything but tomatoes--walnuts, mushrooms, gooseberries, even anchovies--as the solid ingredient. What Rawal didn't know but soon found out was that the U.S. Food and Drug Administration was not a big fan of ancient recipes. If something was going to be called ketchup, it had to be made from tomatoes. Well, he said, let's make it with yellow tomatoes then. This is the kind of idea that often emerges when people are encouraged to think outside the box (or bottle, as it happened). Never mind that this was probably silly on the face of it. It sounded good at the time. It was new. It was great. And, most important, Heinz didn't have it. Rawal was told to go for it. "The first thing I did was call Charley Rick again. I said, 'I'm looking for a yellow tomato I can use for processing, to make ketchup.' He laughed and asked me what I was smoking." Rick told Rawal that yellow tomato mutants were fairly common. About one in 100,000 naturally occurring mutations is yellow. And there were in fact, yellow tomato seeds sold commercially to home gardeners. But a backyard tomato would never hold up to the rigors of the ketchup business. The new tomato had to be a firm variety. All the tomatoes on the plant would have to mature at the same time. And they had to have the correct balance of sugars and acids. What Rawal needed were the exact qualities red processing tomatoes had, only in yellow. Rawal, if he had chosen, could have attempted to make the yellow tomato in a laboratory. Color is determined by a single gene on Chromosome 6 of the tomato's DNA. Rawal could have attempted to splice the yellow gene into one of the red tomatoes he had previously developed. But he is not a big fan of biotechnical solutions, which he thinks are susceptible to public disapproval and more difficult to achieve in any event. He quotes an old Indian proverb: Why try to eat the honey with your elbow if you have a spoon. The spoon in this case was simple, classic Mendelian genetics. He set up a breeding program starting with yellow mutant seed from Rick's gene bank and standard red processing tomatoes. Crossbreeding tomatoes is extraordinarily simple. You grow the two varieties you want to cross, then physically rub the pollen from one onto the stigma of the other. In a month or so, you'll have a live hybrid in your hand. The difficulty is in knowing what that hybrid will be--which characteristics of each parent it will have. Even more difficult is getting the desired characteristics into the succeeding generations. It's a fairly laborious, time-consuming process. There is simply no way to make the plant grow any faster than it wants. Rawal was able to use Del Monte's resources around the world to give him a virtually endless growing season. He started the hybrids in the company greenhouses in San Leandro, in the San Francisco Bay Area, then followed the sun to Guadalajara, Mexico; the Central Valley; the Philippines; the Imperial Valley; and Stockton. The effect was to squeeze six breeding seasons into a single calendar year. In eighteen months, by the summer of 1986, he had the tomato he wanted--a yellow Roma--and enough seed to plant a 100-acre test plot near Modesto. "It was quite a sight, all the golden and yellow fruit," he says. Del Monte processed the tomatoes into paste that fall--a gorgeous golden paste that would make a gorgeous golden ketchup. Rawal had a label designed, a bright, sunshiny label, with yellow edging into orange. All he needed now was the money to produce enough seed for a real crop the next year. He never got it. That era of junk-bond-built companies like RJR Nabisco was coming to an end and the pieces were coming apart, dealt off as quickly as they were assembled. The Del Monte pineapple business went to the Japanese. A Mexican drug king bought the fresh produce business. The new products committee was disbanded. Within six months, Rawal left the company, packing his expertise off to a new subsidiary of a French cement company that decided it wanted to get into biotech. That didn't last either. So he started a small company called California Hybrids. He was the sole employee. He began another breeding program, this time aimed at something even harder to achieve than yellow ketchup. He wanted to breed tomatoes that taste good. The Painted Tomato "Try this." Kanti Rawal hands over a tiny yellow gumdrop of a tomato, so small you can pop it in your mouth whole. Bitten, it explodes with an intense sugar-candy sweetness. "I'm totally surprised when it comes to the flavor of the combinations," he says. Then he scurries off to the next row. It's more than a decade since the cement boys gave him his walking papers. Rawal has been working with tomatoes, mostly yellow tomatoes, ever since. He has spent the time in places like this, a small test plot in a field outside Gilroy. "Look," he says. He plucks a medium-sized orange fruit from the vine. He cuts it open. Its insides are a brilliant crimson, so red it hurts. He looks up, seeking recognition of this marvel, takes a bite, tosses it aside, then bops off to the next row, the next plant, the next taste. He's accompanied in the tomato plot--chased, would be closer to it--by Yiran Yu, a geneticist who has made the jump from the science of plants to the science of money. Yu's become an entrepreneur and is interested in buying some of Rawal's seeds. The Chinese market beckons. Dr. Yu hasn't much time. Dr. Rawal has many tomatoes. One more variety he wants Yu to see, to touch, to taste. At one point, Yu sighs and says: "If you're in a hurry, never go out with a tomato breeder." The plot is not much larger than a big suburban backyard. It's stuffed with more color, shape and size differentiation than you'd see in a supermarket in a decade: tangerine tomatoes, blood red tomatoes, brick reds, lemon yellows, pumpkin oranges, tomatoes the size of softballs, of jellybeans, and everything in between. The tastes are a riot of sweets and sours, no two alike. Cherry tomatoes, Rockys, Sun Drops and Romas. To think that out of this profuse exuberance, supermarkets sell tomatoes as tame and uniform as the contemporary tomato makes Rawal wonder. "How can they have no taste at all?" he says. With the tomato as with many things, the qualities--taste and flavor--that made the thing what it was were lost in the process of improving it. An oft-cited Department of Agriculture consumer survey shows more dissatisfaction with tomatoes than any other food item. What happened? There is broad agreement that the answer lies not so much in the tomatoes themselves as in what is done to them. In 1975, researchers at UC Davis demonstrated that spraying green tomatoes with an organic gas, ethylene, makes them turn red. Such tomatoes could then be picked while they were still green (and thus firm enough to withstand the rigors of transport), stored, then gassed red just before delivery to markets. That is now the predominant means of handling tomatoes. Most tomato scientists think the tomatoes have the same inherent flavor, but it never develops because the fruit is picked before maturity, before crucial flavor chemicals can act. "Ripening is a sunshine-induced process," Rawal says. "Gassing won't do it. We end up with a green tomato that looks red. I call them painted tomatoes. Painted with gas." By the end of the day at the test plot, Rawal looks as if he's been painted. To show you the seeds inside a big beefsteak, he simply crushes it in his hand. His shirt front is splattered with the juice of dozens of tomatoes he has picked, sliced, squeezed and tasted. Rawal experimented with more than 250 tomato varieties, looking for one that could withstand contemporary practices and recapture the lost flavor. In the end, he was faced not so much with finding flavor as choosing among many different ones. Almost all of the tomatoes in his plot taste better than any store-bought tomato you've eaten in 20 years. As eager and proud as he is about what he is growing, he is suspect of the food industry's ability to capitalize on it. He has 29 different kinds of tomatoes in this one little plot. A normal supermarket might stock two--red Romas and red beefsteak. They're bought on price, merely as commodities. Rawal decided the only way to get his tomatoes to market was to do it himself. The Biggest Greenhouse Farmers, who at the drop of a John Deere cap will tell you how much they prize their freedom, are governed by more rigid laws than anyone on earth. Nature knows nothing about clemency or parole. Farmers battle mainly by imposing regimes on the balky land. They call these regimes farms, but out here in the Central Valley they're very much closer to factories. To look at this land as it must have looked a century ago and see a great fertile basin would have been lunatic, like landing on the Sea of Tranquillity and saying, "Yes, the sofa goes here." The valley is gridded into fields like crossword squares and pancake flat. The dirt-hugging towns are built of cinder block so low to the ground they look like they're trying to duck the sun, which pours down here in the same way the rain might somewhere else. It has volume and texture and makes your head hurt. Yet California's great Central Valley, virtually a desert, has been transformed into an assembly line of food. It is 430 miles long and 75 miles wide and generates more than a quarter of the country's produce. California's agricultural output has quintupled in 30 years, doubled just since Rawal started working with tomatoes. It dwarfs that of old Bread Basket states. Before farming, almost all humans were engaged in the production of food. Now, in an advanced industrial society, almost no one is. In California, the biggest farm state in the biggest farm country, farmers and ranchers comprise less than 1% of the state's 33 million people. The sheer volume and variety they produce are incredible: 90% of the nation's broccoli, Brussels sprouts, celery and nectarines; all of its artichokes, almonds, olives and prunes. There are melons, garlic, lemons, limes and nectarines; onions, bok choy, sweet corn, red peppers, green peppers and alfalfa hay. "I'm trying to think of what they can't grow here," says John Guido, who has been put in charge of growing Kanti Rawal's tomatoes. Guido is an unlikely farmer. His big white crew cab Ford, with its laptop and hands-free cell phone, is as much office as transport. Guido is built like an offensive lineman from a small school. At 27, he is rounding and balding all at once. He has sad eyes and a squeaky voice, which has a constant sort of mirth in it, like a guy getting away with something. Which, of course, he is. This isn't a job, it's a blast. He eats the dust, smells the fresh-cut hay and cackles at his great fortune. Guido's parents were professionals, city people in Monterey. He ended up at Cal Poly San Luis Obispo studying ag business because his best friends went there. And he fell in love with it. Fresh out of school he went to work for a big tomato processor, which is how he and Rawal and a couple of other men became partners. They never considered planting anywhere but out in the valley. It is, as Rawal says, "a God-made greenhouse." There is high heat and no rain from April through October, perfect tomato weather. The 30-degree day-to-night temperature swing kills the bugs. The dryness kills the fungi. The productivity of the place makes the economics crazy. The label on a bottle of ketchup costs as much as the tomatoes inside and the transportation twice that. The people who plant and pick the fruit are paid half what the man who mops the produce aisle makes. Guido has a crew of 18 pickers working a field full of Rawal's yellow Romas. They come out early. Layered in fleece and cottons, they look like a track team out for a morning workout. They work two to a row, combing through the plants, picking into 10-gallon buckets. They dump the buckets onto the carpeted trough at the front of a 40-foot-wide platform on wheels, pulled by a tractor. On the platform, luckier workers, in the shade of a canvas awning, sort, clean and pack the fruit straight into cartons for store delivery. By nightfall, it will be at a wholesale center. It will be on the produce aisle by morning and on the table by dinner. Guido planted just enough this year to test productivity and market appeal. To hold down costs and determine the tomato's durability, they handled this year's crop as if it were headed for a paste plant. As a result, their costs are a third those of other fresh market growers and they're selling the Romas for triple the market price. Low cost, high price. No wonder Guido is smiling. They divided the harvest into three parts, sending portions to grocery stores, others off to be dried or diced. The new yellow tomato passed every test. It will be coming soon to a supermarket near you. They planted 30 acres this year. Next year maybe 500. At this rate, how far off could yellow ketchup be? Maybe in two years, Rawal says. Then he pauses and grins. Or maybe never? he's asked. Yes, he says, maybe never. He knows that his is a faint whisper of a dream, maybe even a silly California dream. At this point he doesn't really care because he has already done something good. He has made a new tomato.
Los Angeles Times Saturday September 11, 1999 Saturday Journal When There Is No Place to Go but Up One man's love story with rocket science and the embrace of failure. By TERRY McDERMOTT, TIMES STAFF WRITER
Shortly after nine o'clock on a Friday night in May, George Whittinghill realized he didn't have enough three-eighths-inch cap screws. At the time, he was sitting at his kitchen table in his house in Camarillo. This is not the time or place most men choose to think about cap screws, but George Whittinghill in many ways is not like most men. He got up from the table, got in his car and drove down to B&B Hardware, which was closing for the night. George told the night clerk he needed cap screws. Come back in the morning, the clerk said. But I need them now, said George. What for? asked the clerk. You don't want to know what for, George said. You wouldn't understand. The night clerk stared. Really, you don't want to know, George said. It's hard to imagine George Whittinghill intimidating someone. He's boyish, almost winsome, Tom Sawyer with straw-colored hair, crinkly eyes, and a self-deprecating tilt when he talks. Night clerks, on the other hand, can be hard-hearted people, the kind who would lock doors in the faces of handicapped people seeking canes. But for mysterious reasons--who knows? Perhaps he was human, perhaps he saw something deep in George's eyes that made him understand a man's Friday night need for three-eighths-inch cap screws; whatever--this night clerk relented and let George in to buy his screws, which George then took back to the car, to the house, and to the kitchen table where he used them to bolt together a rocket motor. George once bolted together his rocket motors in the garage, but he missed his family and they missed him, so he moved to the kitchen. The next morning he put the rocket motor in his Plymouth Voyager minivan, in the back next to the Toll House Cookie box that held the electronic assembly. Then he drove the whole works out to the Mojave Desert, where he was joined by mechanical engineer Al Cebriain, guidance and control specialist Joe Lichatowich, and computer programmer Brent Lytle. This crew of specialists--think Mission Impossible team with bad wardrobe advice--spent the rest of the day attaching George's rocket motor to oxygen lines, pressure transducers, computer leads and an Interstate car battery (sale tag attached, price: $79.95). Except for the battery, it is what rocket crews have always done, the testing, checking, double-checking and securing that, back in moonshot days, would keep an entire nation in its grip, tension building and breath shortening with every pause by Walter Cronkite. The Whittinghill team isn't going to the moon. This was just a test to determine what material to use in a valve that had failed spectacularly the last time out. The long-range goal is to incorporate the new valve into Whittinghill's 401K rocket, named for its source of financing: his retirement account. The 401K looks nothing like a regular rocket. The 401K is, by most accounts, one of the most sophisticated rocket motor designs in the world, packing enormous power into a very small space. Its engine is a short, squat steel cylinder about the size of a small wastebasket. It burns solid plexiglass plates as fuel. The 401K is Whittinghill's entry in what might be thought of as a new space race, a contest not between governments of superpowers, but among a ragtag group of entrepreneurs, freelance rocket scientists and dreamers trying to reinvent rocketry and, with it, space exploration, as a business. There are some truly nutty ideas in play, from nuclear bomb-propelled spaceships to IPO-financed gold mines in the asteroid belt. But there are reasons to pay attention, too. California has a significant history in both the business of dreams and the business of space. In rocket country today, people put it this way: As the United States fills up, the more adventurous spirits still head West. When they arrive in California, they discover they've gone as far as they can get. They have no choice, they say. There is no place to go but up. From Weapons to Tools of Science A rocket is a pressurized vessel containing combustible fuel. When ignited, the fuel burns. As it burns, pressure increases inside the vessel. When it becomes strong enough, the pressure escapes through a valve. As it escapes, the container, acting according to Newton's Third Law of Motion--that for every action there is an equal and opposite reaction--is propelled away from the escaping gas. If the pressure, which in the case of a rocket is called thrust, escapes toward the ground, the container flies toward the sky. The first machines to do this were invented more than a thousand years ago by the Chinese. They were simple devices: bamboo sticks stuffed with gunpowder. Aim the stick, light the fuse: Boom! Rockets were used exclusively as weapons--and crude ones at that--until the 20th century. Around the turn of the century, a Russian schoolteacher, Konstantin Tsiolkovsky, proposed building rockets fueled by liquid propellants, which would create greater pressures and thus greater thrust than the solid propellants then in use. An American, Robert Goddard, independently arrived at the same conclusion and explained how such a rocket might reach extraordinary altitudes, perhaps escaping Earth's gravity entirely. This was greeted with derision, but Goddard in 1926 built a liquid fuel rocket that actually flew. It rose to about the height of a house and landed 2 1/2 seconds later in a cabbage patch. Thus began the Space Age. Within a decade of Goddard's invention, German scientists under the direction of Wernher von Braun developed liquid fuel rockets with ranges of more than 100 miles. These V-2s, their nosecones stuffed with explosives, were fired at Great Britain during the closing months of World War II. As the war ended, Von Braun delivered himself and his scientists to the invading U.S. Army. They formed the basis of the U.S. rocket program, pioneering V-2s as transport for scientific instruments rather than explosives, then expanding their designs to build the family of Redstone rockets that launched America's first astronauts. The Army and Von Braun tightly controlled design and production. They were reluctant to contract out anything to private industry and, when they did, they usually went to traditional suppliers: Midwestern car makers. This continued after Von Braun's group was transferred to the newly created National Aeronautics and Space Administration in 1958. The Air Force had gained autonomy from the Army in 1947. Lacking an in-house production bureaucracy, it subcontracted almost everything to private industry. So when the Air Force was assigned to develop an intercontinental ballistic missile program, it established its administrative center where its main aerospace contractors were: Los Angeles. Several early commercial aviation pioneers--Donald Douglas, Jack Northrop, the Lockheed brothers--had previously made L.A. the Detroit of the aircraft industry. The huge industrial expansion of World War II solidified that role. At peak production in 1944, according to census data, half of all civilian employees in Los Angeles County worked for aerospace firms. The business fell sharply after the war, but rebuilt around the new Air Force missile programs. Companies few had ever heard of--TRW, Aerojet, Rocketdyne and Litton--joined earlier regional aircraft stalwarts to make Southern California the aerospace capital of the world. By the 1970s, half of all space-related jobs in the United States were in Southern California. The post-Cold War recession crippled aerospace, but left fertile ground--not to mention infrastructure and a healthy supply of engineers--out of which a new Space Age could grow. Space Flight Becomes a Passion If human beings were laws of physics, George and Judith Whittinghill would be Newton's equal and opposite action and reaction. George came from back East, son of a cosmopolitan family of world travelers. His father held advanced degrees from the Ivy League and worked all over the world. George attended Eastern prep schools and lived abroad for various periods. It was during one of those overseas stints, in Ivory Coast in Africa, that America launched the Gemini astronauts into space. George was stricken, as helplessly in love as a schoolgirl. Spaceflight became his life's dream. He went to the Massachusetts Institute of Technology and majored in propulsion. He dreamed of settling down in a sunny subdivision in Southern California, a place where, before heading out for a day of rocket work, he could walk out for the morning newspaper, look up and down the street and see a dozen other dads doing the same thing. He wished to be rooted, he says, and California seemed the place. Judith, meanwhile, was growing up in those very same subdivisions in and around Los Angeles, but she was hardly rooted. Her family lived in 22 houses before her mother, the family breadwinner, finally settled everybody in Irvine. Judith attended a small teachers college, studying mainly the humanities. Degree in hand, she took a teaching job in Guam as the first waves of postwar Vietnamese refugees arrived. It was an epiphany, opening Judith's eyes to a wider world. She went back to school to bring her and that world closer together. So, she ended up in the summer of 1976 studying Mandarin Chinese at Harvard. On the third day of class in walked Holden Caulfield. Or so Judith thought. It was George, well-mannered, preppy, proper, diffident George, who had missed the first two days of school because he'd gotten lost in the Sahara. They dated that summer at a cautious emotional distance. The problem, such as it was, Judith says, was that everything was almost too perfect. "Anyone could fall in love at Harvard. I wanted to be sure." She returned to Irvine and George followed, courtesy of Northrop Aviation, which hired him for a work-study program at its Hawthorne plant. George told Judith about his California dream, about the little subdivision and cruising Van Nuys Boulevard in a big-block Ford. It was a magical time. George remembers evenings driving south through the industrial swath of south Los Angeles to arrive in the blossoming Orange County orchards. "Orange County at the time was a very charming place to fall in love," George says. Within a year, George and Judith made plans to marry. George returned to Cambridge to finish school. When Judith went back for his graduation, she and George's mother offered to help pack his things. This was MIT, remember; George and all his friends were engineers, clever engineers. Their whole house was wired in weird ways. Everything had purposes that their makers never envisioned. Blinds were connected to light switches; the phone could tell you if a clothes dryer in the basement was in use. Judith and George's mother walked into this den of gadgetry and stared. After a moment's wonderment, George's mother turned to Judith. "I'll do motors," she said. "You do power cords." When they finally got everything packed into George's Mustang, the car sank to its axles under the weight. Judith was properly chagrined, George and his roommates thrilled. Judith recalls: "His friends looked at it and said, 'Oh great! A trip to Sears!' " They bought heavy duty air shocks, jacked up the car and installed them. When that was insufficient, they finally installed the shocks upside down to make them stiffer. This worked, to a point. The car drove like a rock. It didn't matter. "They were as happy as could be," Judith says. Judith and George married that summer on Lido Peninsula and set up house in Corona del Mar. George took a job at McDonnell Douglas, Judith at the Bowers Museum. Then George was transferred to the Marshall Islands in the Pacific, where McDonnell Douglas was conducting tests on an early version of a system to identify and destroy missiles in flight. The Marshalls were at the tail end of the U.S. ICBM test range. Watching the missiles come over the eastern horizon, George says, was enchanting, "like miniature suns coming across the sky, moving very fast and very quiet." By then, Judith understood George's love of space and even shared some of it, but much else remained a mystery. "At one point, before we had children, we were living in a studio apartment. Just the two of us and, I think, we had three camshafts and at least as many carburetors there in the apartment with us. It finally occurred to me to wonder just how many camshafts does a person want to have." There is, of course, no easy answer to this. Judith, for one, had no need for camshafts whatsoever. George's needs were large, perhaps infinite. At the time, he was regularly running his '69 Mustang at the neighborhood drag strip. The apartment doubled as his spare parts warehouse. He was, noted Judith, the only drag racer wearing penny loafers. The question about the camshafts led directly to another question that must eventually be asked by everyone in a serious relationship: Who is this person? Judith eventually came to realize that she and the engineers were like Pygmies and Bantus, members of tribes sharing land but living in different worlds. These people liked problems, she realized, even problems they could not solve. "Science is cruel to somebody out of the humanities, someone who knows how to define success and achieve it," she says. "It's cruel to put them in the sciences where you suddenly realize that the whole history of human existence has been built on failure. Scientists understand this because almost all of what they do fails." This didn't become clear to Judith until years later, after they had come back from the Marshalls, after graduate school, after George worked at NASA and, finally, in 1989 came to California to work for a fledgling firm called American Rocket Co. "I should have known better," says Judith, "American Rocket Co.? It sounds like something out of the Road Runner." A Need for Better, Smaller Satellites In rocket country, men say things like: "Those big liquids are fun." In rocket country, this does not mean the man enjoyed his 32-ounce Big Gulp from the corner store. In rocket country, a big liquid is a 100-foot-tall steel container filled with highly combustible materials that ignite, one hopes, only when asked to send the container skyward. Big liquids are what made space flight possible. The bigger something is, the bigger the rocket needed to get it into space. But the bigger the rocket, the more it costs, as much as $50 million to put a large satellite into orbit. For decades, almost everything anybody wanted to put into space was big, expensive and paid for by the government: satellites, nuclear warheads or capsules carrying people. Now, however, the old rockets are too big and too expensive. The same technological forces that created the microcomputer and home electronics industries are revolutionizing the satellite business. What once might have weighed 10 tons is now 200 pounds. You don't need mega-rockets like Titans or Saturn-class behemoths to put these new satellites into orbit. But there aren't enough smaller rockets. There are now about 2,200 satellites in Earth orbit. That is the net result of four decades of launches. In the next seven years, industry analysts see a demand for 1,200 more launches. A single company, Teledesic, wants to launch 288 satellites all by itself. Lift capacity, as it's called in the business, is insufficient to meet this huge demand. In part, this is because of a former congressional mandate that all U.S. government missions fly on the space shuttles. Commercial rocketry, always an improbable business because of high costs, was a dead end so long as the government, the biggest customer, wasn't buying. That policy ended abruptly Jan. 28, 1986, with the explosion of the Challenger shuttle. The disaster grounded the shuttle program for two years. NASA was forced to look for other means to put missions aloft and found the options limited. Out of the ashes of that disaster, the commercial space launch business was born. This new business is two-tiered. There are old-line aerospace contractors such as Boeing and Lockheed Martin, concentrating on proven technology and using government contracts for any experimental work. The second-tier companies are far smaller, far poorer and tend toward innovative, sometimes fanciful, design. Almost all of them are trying to develop smaller, cheaper, reusable rockets aimed specifically at the surging telecommunication satellite business. In effect, we're living in the age of the Stanley Steamer, waiting for Henry Ford. American Rocket Co., AMROC as it was called, was among the first and most promising of these new firms. It was formed in 1985 to develop a novel form of rocket engine, one that would combine liquid fuels and solids, such as plexiglass or plastics, in the same chamber. Hybrids theoretically would be cheaper to build and safer to operate. Liquid rockets, whatever else they are, are large canisters filled with volatile materials. They sometimes blow up. "When they go, they go spectacularly," Whittinghill says. This could never happen with a hybrid. If a liquid rocket is a Molotov cocktail waiting to be ignited, a hybrid rocket is a charcoal fire waiting for someone to blow on the coals. When Whittinghill went to work for AMROC, in a way, it was like going back to MIT. It was day after day of putting the air shocks on upside down, trying to figure out what worked. At one point Judith contracted acute pneumonia. George's colleagues came to visit. They inquired after her health and prognosis, then sat down on the foot of her bed and argued about redesigning a rocket. "That was a life-changing moment for me," Judith says. "They were excited. As excited about the failure of their last test as other people might have been by success." Dealing With Lots of Disappointment To read a catalog of rocket failures is to hear a droll litany of understated misery: Vehicle terminated on launch. Second stage failure, vehicle destroyed by range safety. Inadvertent launch control command, vehicle terminated on pad. Anomalous underperformance of booster. Vehicle exploded 100 seconds after liftoff due to water line blockage. Vehicle exploded after .75 seconds. Stage failed to ignite, vehicle fell into Pacific. "Ultimately, you're building something that has to work perfectly," says Al Cebriain, one of Whittinghill's engineers. Often, it doesn't. One in every seven rocket launches fails. Just this past April, three consecutive Air Force Titan launches failed at a cost to taxpayers of more than $1 billion. That's more money than the entire capitalizations of all of the new commercial space companies. The new space race is a search for scientific solutions, yes, but at the outset, it is a search for deep pockets. Most companies fail not because their science is bad, but because their wallets are thin. AMROC spent millions of private investors' dollars over 10 years and, many people thought, proved the viability of its hybrid technology. Its conclusive experimental launch was held at Vandenberg Air Force Base in 1989. More than money was at stake. This was to be the next great stage in making access to space affordable, in a sense, democratizing it. People flew in from around the world to watch. "All systems were up, the countdown went, we hit fire," Whittinghill says. "The motor developed only 30% of thrust. It sits there on the pad. Now we have a torrential fire under the rocket. That's fine as long as you have thrust. We never did. "AMROC was a $20-million company sitting there on the launch pad and it failed because of a little piece of ice on the back of a valve somewhere. It's very frustrating," he says. The rocket continued to burn. Eventually, "it fell over, ingloriously, on its side and lay there smoking and burning like a pile of tires." The scientists assumed they would come back out and do it again as soon as they could refurbish the motor. They never did. The money ran out. AMROC went under. Whittinghill took a job in 1996 with a small software company that has almost nothing to do with rocketry. He couldn't just stop cold, however. As Judith says, "George designs rockets like Van Gogh paints. He has no choice." Plus, their now 14-year-old son, Ian, was already a budding rocket scientist himself. George had to have something for Ian to work on. So he started building the 401K in his garage. It incorporates some of the same technology that AMROC used and goes beyond it. It also goes beyond a hobby. George and Judith, now in their 40s, have sunk more than $50,000 into the project, an amount that has begun to seem even larger now that George's software job has disappeared. Every month or so George takes the motor out to Edwards Air Force Base, where developmental tests are permitted. The test range is dotted with cracked and grassy concrete launch pads, equipped with five-ton gantry cranes, industrial-size iron skids and concrete revetments, all of it vestiges of the Space Age. George's little motor looks almost silly hooked up to the huge crane, but its small size is a good part of its value. "Weight is the enemy of every rocket," he says. His won't weigh much. In the Space Age, this range was a busy place; the air buzzed with importance. The Space Age, or at least its glorious early decades, ended, as more and more things seem to lately, in the ignominy of boredom and bad TV ratings. Today, the only buzz at the test range comes off the empty wind whistling through the scrub, broken by the slow, quiet murmurs of a ragtag collection of freelance rocket scientists. Given the difficulties, it's easy to wonder what motivates these people to keep at it. You either work for a huge, bureaucratic corporation doing less than cutting-edge science or suffer at an underfunded start-up. "Whattya think? Why do we do this?" Al Cebriain asked, setting his beer on the table. It was the end of a long, hot day in the desert spent in slow-motion tinkering with valves and seals, testing the new valve, a long day that produced a single test-firing: a brilliant flash of blue-green light and heat. It lasted almost a second. Cebriain laughed and motioned to the rocket men around the table. "I don't know about everybody else, but by the time I was 10 years old, I was the fireworks dealer for my whole neighborhood. I just like to watch things blow up." This isn't an isolated appreciation. Almost everybody who has spent any amount of time around rockets talks about the sheer, brute physicality of it, something approaching sensuousness. "If you've ever stood next to an old piston-driven airplane or a jet engine under full power, it's just so much energy getting released so fast. It's very exciting, very scary, but it goes beyond that," George says. "I feel space is man's ultimate destiny. It's pushing back the barrier and I want to be a part of it. It's really out of love. I feel it passionately." Like Father, Like Son and Daughter Judith Whittinghill, speaking of George, their daughter, Catherine, and son, Ian, says: "The children have grown up the same way, willing risk-takers who keep plunging forward no matter how often they ought to stop. I have died a thousand deaths being associated with these three people." Judith and eighth-grader Catherine, whose risk of choice is horseback riding, are at the kitchen table talking about life among rocket men. They've just moved into the first house the family has ever owned. Judith has set ground rules, one being that George and Ian may not snake their power cords from room to room. Tripping was a genuine hazard in the last house. "They're hard people to dust around," Judith says. "Yeah," says Catherine, pointing to a pile of transistors on the dining table, "the vacuum cleaner is always getting plugged with this stuff." The stuff causes a recurring problem at dinner time, too. In many households, people ask: "When's dinner?" At the Whittinghill home, the question is not when but where, a reflection of how hard it can be to find horizontal surfaces not covered with rocket stuff, which Judith says arrives in a steady stream via UPS. "The man comes every other day and it's never, ever things, things . . ." Her voice trails off. ". . . things we need," volunteers Catherine. "It's flanges," says Judith. "Flanges. We have many flanges." Then Judith smiles. It's a satisfied smile that softens the angular lines of a long, lean face. The Whittinghills are in fact rich in flanges. And much else as well. Judith didn't know this then, back when the camshafts began collecting in her little studio apartment, but whenever a camshaft breaks, George is going to replace it. He might even try to redesign it, but rest assured, he will continue to replace camshafts. Judith didn't know this then, but she has come to understand that to be married to a dream or a dreamer is to be wed to some extent to failure. There is always going to be a camshaft breaking, a rocket failing. To be wed happily and with understanding to a dream or a dreamer, one must not disparage the failure, but embrace it. Judith didn't know this then, but she has come to understand that the embrace of failure is, in its way, what love is.
| | Los Angeles Times Tuesday December 28, 1999 COLUMN ONE No Limits Hinder UC Thinker * Berkeley philosopher John Searle expects himself and his university to be the best, and he's not shy about arguing for his ideas. He is the subject of scholarly conferences.
By TERRY McDERMOTT, TIMES STAFF WRITER
BERKELEY -- In the photograph that dominates the lobby of Sproul Hall at the University of California, a throng of students marches through Sather Gate, the university's southern entrance. The students carry a banner proclaiming "Free Speech." They are en route to a Board of Regents meeting to demand just that and they are blessed. The photo was taken on a cool November afternoon in 1964 and the day's angled autumn light bathes them in a Hollywood glow of goodness, the kind of light reserved for second comings. The Berkeley Free Speech Movement was a harbinger, even an instigator, of a huge wave of social protest that upended American culture so completely that it hasn't been put back together since. Beyond the momentous occasion the photo commemorates, there are a few peculiarities about it worth noting. First, it hangs in the most prominent place in the most prominent building on the campus, an odd spot to put something that memorializes the overthrow of the duly constituted authority of the university. Second, the rebelling students look anything but rebellious. The girls wore dresses and low heels. The boys wore suits and ties. Third, the man in the middle of the photograph, the one wearing the best suit, is not a student at all, but a young assistant professor of philosophy named John Searle. That Searle would end up in the middle of a pack of rebellious students was prophetic. Searle's concerns at the time had little to do with university reform. He was teaching, trying to finish his first book, and feeding a wife and two small sons. He did have a genuine concern for free speech--mainly, he says, the free speech of young assistant professors. Still, ending up in the middle of a demonstration demanding it would seem out of character if Searle hadn't gone on to build a career composed mainly of jumping into the middle of places he had no apparent reason to be and turning them upside down. He's now 66, established as one of the most influential thinkers of the late 20th century, noted for his ruthless disregard of affectation and his celebration of common-sense solutions to seemingly intractable problems. The subject himself of scholarly conferences, he is a key figure in at least three disciplines: the philosophy of language, artificial intelligence and the nature of consciousness. And in all of them he has at various times caused more ferocious international intellectual debates than he has had time to manage. He spends weekends in the deep powder of the Sierra. When he isn't skiing, he might be sailing with his San Francisco socialite pals, the Gettys, or buying Persian rugs with Hollywood buddies Billy Friedkin and Sherry Lansing, or tasting big reds from the little boutique winery he advised for decades. Or he is writing yet another article for a scholarly journal or the New York Review of Books, or pushing to finish his 11th book and contemplating another hundred he has on his list to write. "I go to the library to get a book on symbolic logic and I find myself reading about the war in the desert or the development of ceramics in Europe. One of my problems," he says, with a degree of understatement, "is that everything interests me." School's Contentious History The University of California has been a bellwether of the state's culture for the last 50 years. Many of the debates about what sort of place California ought to be, and subsequently the nation, played out here: the marches of the '60s, the Reagan and Brown tug-of-war in the '70s, Proposition 13-induced retrenchments of the '80s, and the fierce battles over race, ethnicity and their roles in the social order still ongoing. All that notwithstanding, the construction of the University of California, and the system that grew around it, is regarded as among the most remarkable achievements in a California century stuffed full of remarkable achievement. No educational undertaking like it has ever been achieved, and seldom attempted, in so short a time span anywhere on Earth. The development of so rich and vast an intellectual infrastructure joined with the state's magnificent physical endowment to create a place where almost everything seemed possible, and sometimes was. The scope of achievements of UC researchers, teachers and students--from the invention of the transistor to the creation of television game shows--is stunning. Searle is representative of UC and its rise to preeminence among world universities. With little or no expectation, propelled mainly by the force of will and fearless intellect, he grew to prominence out of what had been a philosophical backwater and has resolutely remained at the top. When Searle told his fellow dons at Oxford that he was going to leave for California, they were incredulous. One asked, seriously, "But whom could you possibly talk to?" One might argue that the dons wouldn't have been so self-assured if Oxford hadn't had a 600-year head start. The University of California barely existed as a serious educational institution even 100 years ago; it was a single, threadbare little school on the grounds of a small private college with which it had merged. An ambitious building program brought the central Berkeley campus into being over the next 20 years. The system eventually grew to include 10 campuses, including professional schools for medicine and law and specialized schools of astronomy and oceanography. During its most expansionist phases, whole new universities at San Diego, Irvine and Santa Cruz were created out of empty fields, seemingly overnight. Recruiters cruised through the established campuses looking to hire away whole departments. When Searle arrived from Oxford in 1959, Berkeley was at the onset of a remarkable era. Earlier goals of becoming the best public university in the country were being challenged by ambitious faculty who wanted the school to be the best university of any kind anywhere, with the best department in every discipline. This seems in retrospect either frightening in the arrogance of its scope or endearing in its naivete. To Searle, the sense of "California exceptionalism" seemed exactly right. "The idea was the sky's the limit," Searle said. "This is where the intellectual challenge is. There was a sense of possibility. I liked that; I liked the ambition." One reason the goal seemed to make so much sense to Searle is that it mirrored his intentions for his own work. He was setting out on an overarching program of explaining the relationship of human beings to the universe they occupy. "The physical world is a perfectly natural place. It consists of particles organized into systems, some of which have evolved consciousness and intentionality. That's where I come in," Searle said. "My major project has always been fitting human beings into that physical world." This involves in large part explaining what human beings are and how they work: how they think, how they manufacture meaning out of the nonsense vibration of vocal cords, how they experience and come to know the world. These are, as the philosophers say, nontrivial questions. Philosophically, Searle wanted it all. Street Sensibility, Physical Energy Searle is of a piece. He thinks like he walks, as if he knows exactly where he is going. In motion, he's a battering ram on legs. Leaning forward, head tilted slightly down, he walks as if gathering speed for a run at a brick wall. You get the impression that if he actually hit the wall, the wall would know it before he did. His hair has gone white and is beginning to get wispy. His features are thick, not shy or refined. He has high cheeks, raccooned eyes. He's compact, solidly put together. Overall, he's considerably less tucked in than in the pictures of him from the '60s. The English suits are history, long since replaced by professorial sweaters and khakis. He juggles reading and seeing glasses, the wrong pair of which always seems to be tied around his neck. His demeanor, his whole way of talking, has about it, one friend says, a street sensibility. And for an eminently serious man, there's a rascally quality about him, as if the moment you turn your back he might stick out his tongue. It's a part of his natural, apparently bottomless exuberance. Searle is an easy guy to argue with and contrarily an easy guy to like. He's blunt, funny and omnivorous in conversation. "Just knowing him has enriched my life," said Friedkin, the movie director. "I'm not subtle," Searle says. "The English hill country? Blah. I like the Grand Canyon at sunset, San Francisco Bay at dawn. No chamber music, thanks. I want Beethoven's Ninth. Give me the whole goddamned thing." Searle is the son of a physician and an electrical engineer, two professions governed very much by things in the world of the everyday. He came to spend a career in the much thinner air of philosophy almost by accident. He grew up in Denver, New York City and Wisconsin, where he finished high school and started college. "After my sophomore year I wangled my way onto a boat and worked my way to Europe. When the summer ended I didn't want to go back," he said. So he searched for scholarships that would let him continue his education somewhere, anywhere, in Europe. In an unusual coup for an undergraduate, he won a Rhodes scholarship and, at 20, arrived in Oxford. It was, he said, "a dream of intellectual life," rooted in a group of what were called analytical philosophers, "the best collection of philosophers in one place at one time since Greece." Analytical philosophy was a then recent development in the ancient practice of searching for life's meanings. It centered on the notion that many if not most philosophical problems could be resolved by looking for the underlying logic of the language with which they are expressed. It is, essentially, a search for the true meaning of words and what they imply. Searle stumbled into this nest of intellect and ego and thrived. "It was tremendously exciting," he said. "The most important questions were philosophical questions, and we had the feeling that we had connected them all to linguistics." He took undergraduate and graduate degrees, and met and married his wife, Dagmar, a fellow philosophy student. The principal means of doing philosophy at Oxford was through discourse. You talked. Or--and maybe this was where Searle inherited his traditional approach to teaching--you listened. Isaiah Berlin, the philosopher of science regarded as one of history's great talkers, "would give 20-minute disquisitions that ranged over the history of man and would include your work and seem to include you but you never talked." John Austin was the opposite, seizing on the smallest thing, and attacking. Eventually, though, Searle grew tired of England and of being an outsider. "I loved those people, but it's not my sensibility," he said. "I told myself, 'I'm going to get off this goddamned island.' I told them, too. They didn't take it seriously . . . The idea that you would voluntarily leave was incomprehensible. That you would go back to America was insane." Offending Almost Everyone At Berkeley, Searle began his teaching and writing career within the relatively conventional confines of the philosophy of language, work that was interrupted by the Free Speech Movement. Mario Savio, the movement's student leader, was one of his students and Savio's future wife, Suzanne, was his teaching assistant. Searle became directly involved when he was prohibited by university administrators from giving a speech attacking the Communist witch hunts of the era. "I had a wife 1/8in law school 3/8 and two small children. I didn't want a revolution," he said. "Most forms of social change I regarded as vulgar and stupid." The movement, however, was not content with its early victories and went into areas far beyond Searle's interest or agreement. When the university administration was toppled, the new campus authorities approached Searle to help put things back together as an assistant to the chancellor. As a result, his philosophical work was delayed for years, and he managed to offend just about everybody. "I had no friends on the right to begin with. And the left, they all felt I betrayed their cause." Following that came the Vietnam War, with almost continual protests roiling campus life. It was almost impossible to teach, Searle said. Those years left him with a fervent disregard for politics. "If you're a serious intellectual, you should not be comfortable on the left-right spectrum. The right's so stupid it's not even worth discussing. But the left is evil," he said. When Searle finally did get back to work, he wrote a series of books that set out new theories of language and meaning. The work was initially rejected as being neither philosophy nor linguistics, but proved to be hugely influential in both fields. The books--"Speech Acts," "Expression and Meaning" and "Intentionality"--are now standard texts. Searle remained substantially unknown outside the academy until 1972 when he began contributing to the New York Review of Books, which became the forum for many of the great debates he would have later. In the meantime, the technology revolution was underway, and with it people began seeing the computer as a powerful new way of viewing the human mind. The mind really is just a computer, they said; it just happens to be located in the brain. If minds are computers, the thinking went, then computers are minds. We can create machines that think. This gave rise to a new science called artificial intelligence, a group of whose practitioners invited Searle to Yale to discuss their work. Because he knew next to nothing about artificial intelligence, Searle took a book on the subject along to read en route. He was shocked to learn that the people he was going to see believed there was virtually no distinction between a computer and a human thinker. He later devised and published a famous thought experiment that sought to refute this. It goes like this: A man who does not speak Chinese is put into a room with a bunch of pieces of paper on which are Chinese symbols. He is told people outside the room will pass to him other Chinese symbols and he is given a sheet of instructions specifying which of his Chinese symbols to pass back in correspondence with the ones he receives. The man does this so well that it seems to people outside the room he must understand Chinese. But he is merely manipulating the symbols according to the instructions he was given. He understands nothing. The man in the room, Searle said, corresponds to the computer, which also understands nothing and just manipulates symbols. To say such manipulation is thinking is silly, he said. In publishing the Chinese Room argument in 1980, he sought to eliminate artificial intelligence as a serious enterprise. It is, he said, "a major intellectual disgrace." The retaliatory attacks were vociferous and still are. Searle is blithe about it. "I don't know why people make dumb mistakes," Searle said. "I do what I can to correct them." People have always used machine metaphors to explain the brain, he said. They have likened it to looms, telephones and telegrams. The Greeks compared it to a catapult. The important thing to remember is that these are all metaphors, not to be mistaken for the thing itself. "Look," Searle said, "if we make a perfect computer simulation of digestion nobody thinks, 'Let's run out and buy a pizza and stuff it in the computer.' It's just a model, a picture. "Here's the ironic thing. The brain is a machine. It's not that the computer is a machine and therefore can't think; it's that the computer is not enough of a machine." Boxing With Words The syllabus for a recent East Coast university introductory philosophy course displayed, just beneath the course title, pictures of three philosophers: Rene Descartes, David Hume and John Searle. Searle's response was classic Searlean: "Who are those other two guys?" He was joking, of course, but he has won the right to make the joke mean something. Searle is one of the few people who can list in his curriculum vitae not only books by himself, but also books about himself. When he goes to academic conferences now, he is as likely to be the content of the conference as one of many speakers. This past summer, for example, one such meeting in Belgium was titled, "Hommage a John Searle." The best thing about them, apart from the sheer flattery of it, Searle said, is that it gathers your enemies all in one place and, likely as not, pretty soon they'll forget all about you and start screaming at one another. "I absolutely love it. I've got 'em outnumbered," Searle said. That's the good part. The bad part is that you have to feign interest in what they say. "Normally, when you go to these things, you don't have to pay all that much attention. You can listen if you want, fall asleep, or go have a beer. You can't do any of that if it's all about you. You have to pretend to pay attention." Philosophy is boxing with words, a slugfest of minds. It can be bookish and cerebral and conducted in refined, often abstruse, language. This is true. It is also true that the goal is to beat the other guy's brains out. The object is to win. Like boxing's weight divisions, philosophy is carefully stratified into divisions. The philosophers of language fight in this corner. In that one, the philosophers of science. Those unruly looking guys there are the realists. John Searle is the Sugar Ray Robinson of philosophers. He fights across classes, even those he has no right being in. The Chinese Room is but one example. Growing out of his bouts with the computer people, his work moved more and more toward the philosophy of mind and consciousness theory. "I got interested in the brain. I read all the stuff on brain science. My friends said, 'What are you doing? You haven't even read Plato,' " he said. The nature of human consciousness has always been a particularly foggy intellectual terrain, a place where every weird theory imaginable has flourished, mainly because there was no way to refute them. Now, neuroscientists were plumbing the biology of the brain, destroying many fuzzier conceptions. In Searle, they found a philosophical ally who came to view the activities within the brain as the natural result of brain functions. No mind independent of the brain, no spiritual intervention, just simple neural firing. Searle is so adamant that consciousness is a physical creation of the brain that people like Daniel Dennett, a leading cognitive scientist at Tufts University, accuse him of pigheadedness. Said Dennett: "Self-confidence is an important virtue in philosophy, as in all other fields, but in overdose it can be crippling. Searle is often--maybe even usually--right in his shoot-from-the-hip reactions to the complexities of the world, but when he's wrong, he's incorrigible. He just can't take the other side seriously enough to see what they are saying." Dennett's own theory of consciousness is less definite, but seems to deny that it exists at all. Searle said most cognitive scientists, Dennett included, are "regrettable deadbeats." To which Dennett replied: "For a detailed analysis of the embarrassments in Searle's position, see my review of 1/8Searle's book 3/8." Searle shrugs: So many critics, so little time. He's already moved on to the questions of free will and rationality, he says; consciousness is solved as a philosophical problem and has become a matter of science. "Let the brain stabbers figure out how it works," he said. An Academic's Paradise Berkeley sits on a gently sloped plain rising to the east from San Francisco Bay. The land climbs steadily in elevation for two miles to the University of California campus. The roads from the university's neighborhood wind up through some of the most prized neighborhoods in NorRhern California, known collectively as the Berkeley Hills. Searle and his wife, a retired lawyer, live here in a picture book professor's house that sits on three-quarters of an acre, tumbling from one room to another, filled with nooks and crannies and books and fine rugs and wines. Searle has two offices here, two more down on campus plus a table outside in the garden where he wrote his first book, with the help of his young sons who counted the words on each page to make sure he met his daily quota. When the Searles leave home they might go to another house at Half Moon Bay, or a condo at Squaw Valley, or sailing on the Gettys' yacht. Asked how he has come to know people like the Gettys, he said: "I just happen to know a lot of people who like to give parties. And I like to go." Searle is aware that he has almost inexplicably won some kind of hidden lottery. He is paid, he says, very well these days, and enjoys the results. "This is paradise," he said. "All this crap about getting kicked out of the garden. I don't get it. This is paradise. A great university, great skiing. Nowhere else in the world do you get that combination." The great promise of the California dream is that it incorporates highs and lows. From surf bums to Nobel economics, it's all here somewhere. There is a strain, though, between the fantastic success of individuals at the high end and the progress of the whole society. Does the promise still exist if not everyone can have it; or does it at some point become a poison? Asked about this, about the continuing viability of the dream, Searle said: "We filled up," for a moment at least acknowledging that even paradise has limits. The next day, though, Searle is talking about what he really likes about Berkeley. Unlike many renowned professors, he actually enjoys teaching and carries a full load. He was just named UC teacher of the year, a tribute to his unflagging energy and the evident relish with which he attacks his lectures. His lectures--from the barest of notes--are wild rides with references scattered like mileposts barely glimpsed as you whiz by. A recent undergraduate lecture mentioned two Ludwigs--his dog and Wittgenstein--Chomsky, Freud, flying rabbits, deep powder skiing, UCLA's assumed inferiority and natural foods. It's entertaining, a kind of performance, but at a very high plane. There are tough ideas flying, too, the kind that flit in and out of comprehension for the uninitiated. The kids get it, though, asking tough questions, laughing at the jokes and self-deprecation. He loves them for it. He says when he teaches elsewhere, he misses his Berkeley students, and has to first teach his new students to think like Californians. He tells a story. A young student came to see him in great distress, explaining that his father was a physicist and his mother a chemist. This meant they were working in two utterly different, even contradictory realms. The theory of relativity, physics at the cosmic scale, are in conflict with quantum mechanics, the laws of the microscale at which chemistry happens. I have to solve quantum mechanics, he told Searle, unifying it with relativity. And I can't do it by myself. I need you to help. Searle was silent and the boy, thinking he knew the reason behind the hesitation, said: Of course, we'll share the Nobel. "That's what I love about Berkeley: the students, kids like that," Searle said. "He was so confident he could do it, he was already divvying up the prize." Searle scoffs at any notion of lowering sights set that high. "Berkeley has become content to be the world's best public university," he said. "That's not good enough. I didn't come here for that." Searle says this by way of explaining that limits are there to be ignored, that California is exceptional, or at least ought to think itself so. * Previous stories in this California Century series are available on The Times' Web site: http://www.latimes.com/dream
Los Angeles Times Saturday July 17, 1999 Zero Down, Hard Work and Dreams That Came True
By TERRY McDERMOTT, TIMES STAFF WRITER
The secret to life in America, Manuel Garcia says, is credit. He slaps the dash and says it emphatically: "Cheap credit." The dash is attached to a 1998 Freightliner Classic Raised Roof SleeperCab with 13 forward gears, two backward and 410 horses under its canary-yellow hood. It's an early evening dressed in warm light and long shadow. The dash, the Freightliner and Manuel are southbound on Interstate 5, climbing the hill out of La Jolla, pulling a load of Lompoc broccoli and lettuce. He grins across the gloaming. Once you've seen Manuel Garcia smile you can't help but be struck by the appearance of his face when he doesn't. It seems to belong to someone else. It's a face of flat, implacable planes that betray nothing of what goes on behind them. The relationship of his grinning face to this one is that of a child skipping to an old man standing stock still. Right now, Manuel is skipping down the highway. "This truck?" he says and slaps the dash again, "Zero down!" "The house?" Slap. "FHA!" he shouts. "Zero down!" This then is Manuel Garcia's California, a land rich with contradiction and very many confusions but, oh yes, some significant satisfactions. Manuel and his wife, Ana, arrived in Los Angeles from El Salvador a decade ago with five children and little more than the clothes on their backs. In addition to the Freightliner, the Garcias have since accumulated two subcompact cars, a Toyota Sienna minivan, two houses, two dogs and a squawking parrot. If this isn't some version of the California Dream, it's hard to imagine what is. And Manuel Garcia's explanation of his road to these riches--zero down!--is as powerful an empirical account as we are likely to get. Amid all its inequities, one of the geniuses of latter-day American life is the gradual extension to the poor some privileges of the rich. Chief among these is capital. Give me a lever, Archimedes said, and I'll move the Earth. Cheap and easy credit is the leverage that moves the modern world. It creates billionaires out of other people's money. It nurtures dreams. And every once in a while it does something truly worthwhile--like give fresh purchase to a family otherwise headed over the edge. Still, this dollars-and-cents stuff seems somehow insufficient. Manuel Garcia just doesn't seem like the kind of man who could be made to smile with mere money. A Port of Entry The United States, it is forever said, is a nation of immigrants. To a large extent it's the reason the country was formed in the first place--to provide a place for people to go when they didn't like the place they were in. Being a destination for the discontented and ambitious is a central part of the country's definition of itself. American immigration has occurred in four waves. The first three were overwhelmingly European. The first occurred just after the country broke from Great Britain, the second prior to the Civil War. The third and biggest influx came around the turn of the 20th century, comprising 18.5 million people, a huge amount in a country of fewer than 100 million. The third wave didn't end until the U.S. virtually closed its door in 1924. By the time the door reopened in 1965, the world had changed. Europe was enjoying prolonged economic growth. Asia and Latin America were not. These were the areas where the fourth wave of immigration originated. And as the origin of migrants moved, so did their destination. For its first 120 years, most of California's steady stream of new residents came from other states in the union, mainly the Midwest, hence those stories of picnics for native Iowans drawing 60,000 people in Long Beach. This has changed utterly. During much of this decade, California actually lost population to other states. But this was more than made up by international immigration. More than half of all current Californians were born outside the state, and roughly half of those were born outside the country. California has suddenly became what William Clark, a UCLA geographer, calls the nation's port of entry. According to data compiled in Clark's book "The California Cauldron," California now receives nearly three times as many immigrants as New York, the state with the next largest total. One of five foreign-born residents of the United States now lives in California. A quarter of all Californians are immigrants, the highest percentage of any state. California, in fact, has as many foreign-born residents as the next four largest destination states combined. California is home to the largest (fill-in-the-blank) population outside the (fill-in-the-blank) country of origin--the most Koreans, most Guatemalans, most Iranians, most Vietnamese, most Armenians. In the case of Mexico, Los Angeles has more Mexicans than every city in the world except Mexico City itself. By some estimates, fully 10% of the entire population of El Salvador has emigrated, half of it to Los Angeles. Madness in El Salvador Madness must lay buried in the earth, ready. With the least fissure, it rises. Loosed, it commands the landscape, taking what it wants, retreating when and only if it will. For much of the last three decades it engulfed El Salvador. Death disguised as ideology visited every corner of the tiny country. During most of that reign, Manuel Garcia's family remained remarkably untouched. They lived in the shade of coffee trees in Santa Ana. Manuel was a bus driver, Ana a shopkeeper. They lived in relative ease compared to many of their countrymen. While a civil war sputtered and smoked and occasionally blew up around them, their house was a refuge. The Garcias concentrated on raising their family, which grew to include four daughters and a son. Out of devotion and paternal protectiveness, Manuel drove the children wherever they had to go. When the war was at its worst, he made the children lie on the floor of the bus for safety. "Dad took me to school every day. Sometimes, we would see dead people along the road," said Ruth, Ana and Manuel's oldest girl. Government soldiers often commandeered Manuel and his bus, demanding he take them wherever they wanted to go. This did not escape the attention of the guerrillas who opposed the government. They made similar demands and asked which side Manuel was on. Eventually, as it had to, the madness came calling at Manuel and Ana Garcia's front door. It took the form of two masked men with a proposal for blackmail. They gave Manuel a note demanding money in exchange for the safety of the four Garcia sisters--Ruth, Karina, Yeni and Marta--and their brother, Juan. The men gave Manuel a month to come up with the money. As it happened, Manuel and Ana's life savings amounted to about the amount the men demanded. It was also virtually the exact amount it would cost to buy seven airplane tickets to America. So it was that two mornings before the money was due, the Garcias told the children they were all going to visit the United States, where there was an amusement park with many rides and a mouse named Mickey. They dressed the four daughters and one son in matching outfits, each of which proudly featured shirts with the script "El Salvador" embroidered across the chest. They packed two suitcases for the family; each child brought a teddy bear. A cousin drove them down to the capital and the El Salvador International Airport. Armed with tourist visas, they boarded a plane to Los Angeles. Upon arrival, 5-year-old Juan wondered why people talked to him in strange words he couldn't understand while the family ate doughnuts for dinner. That was in the fall of 1988. Today, Ruth is about to be a senior at USC, Karina a Cal State Los Angeles junior, Yeni an honors sophomore at Cal State Fullerton. Marta is in middle school, where she was recently honored for finding and returning a wallet with several hundred dollars in it. Juan is a high school junior with his eye on an old Camaro he wants to rebuild. Becoming American At some levels, or at one level, anyway, that being the level of a parent, the world is not a complicated place. There's safety and there's danger. What does a parent want? It's simple, right? You choose safety. Even if it means giving up what you thought your life would be, you choose for the children. When the blackmail threat was delivered, the Garcias had no choice but to believe it. "Probably it was true. Probably it was not," Manuel said. "We couldn't know. We had to make a decision." A friend, blackmailed for $200, didn't pay. He was killed. "I said to my wife, 'This is no life.' That's when we started talking about coming here," Manuel said. "It's something crazy. We don't even know how to leave." "In El Salvador," said Ana, "you just live day to day and hope that it will get better the next day. Then the next day it's worse. We didn't know what to expect when we came. We just go to whatever's there." Manuel had a sister in Gardena; the family camped there in one room of her two-room apartment. "There was one sofa bed for all of us," Ruth said. "We have to start here next to zero. We were sleeping on the floor," Manuel said. The vacation myth the Garcias had given their children disappeared when they enrolled them in L.A. schools. Within a year of arrival, Yeni won a third-grade reading contest and Ruth won a trip to Washington, D.C., for an essay on how to make the world a better place. Karina knew exactly how to make her own world a better place: by going back to El Salvador. That was out of the question. As if to repeal history, she refused to speak English for two whole years. Manuel went to work delivering sofas and chairs for a furniture store. To get more space, the family moved in with other relatives in a small house in Echo Park. Ana worked as a maid and the kids sold homemade tamales on the street. The first year, the family of seven earned $12,000. Still, within two years they convinced the FHA they could afford a three-bedroom house in Watts. "Watts for me was good," Manuel says. "My neighbors would watch my house for me. When my wife would leave, she wouldn't even lock the door." He remains happily perplexed at the ease with which he was able to buy the house. "In my country, my father filled out long applications for credit. He owned some land. He wanted to borrow $40,000 against it. He went through interviews, filled out forms. After six months he got a letter saying he had been approved. For $1,000," Manuel said. "In this country here, if you can keep your credit clear, they don't care how much money you want to spend." Yeni, the third daughter, said that in retrospect moving to Watts seems "kinda weird. We moved from El Salvador to get away from the war and end up with gangs shooting each other out on the street in front of the house." In telling this, Yeni takes on a serious, furrowed look. Then she brightens and, as if to say it wasn't really so bad, adds, "There was only one day we actually saw a dead body on the ground." Manuel and Ana never intended to stay in the U.S. permanently. One year, maybe two, until things calmed down at home. But things never calmed down. "I discussed it with my wife and with Ruth," Manuel said. "I said, 'We have to decide where we're going to be--here or there.' " The Garcias chose here, they said, solely out of fear. They made that argument to the U.S. Department of Justice in a request for political asylum. The request was denied. Like many refugees of the period, they were caught between their own desires for safety and the foreign policy goals of the American government, which supported the Salvadoran government and refused to acknowledge there might be reason to flee. The Garcias filed a second application for asylum. It slogged through the government bureaucracy at about the same rate the war dragged on at home. With the assistance of a local immigrant-rights group, they made other applications under other programs. If one failed, they tried another. Their application package contains a collection of documents describing a family almost too good to be true. The file is stuffed full of letters from bosses, co-workers, teachers, students, neighbors and grocery store checkers. There's a card identifying Manuel as a member of the Los Angeles Police Department's 77th Street Division Police Boosters Assn. There's a certificate of congratulations from President Clinton right next to a letter from the neighborhood Avon lady. One typical letter says, "Mr. Garcia is responsible, dependable and a good person." Another concludes, "They are a very charming and conservative family." "My family is very close," Manuel wrote, arguing that whatever happened they must all stay together. "Each of us would suffer extremely were we to be separated. They are my life." There is not in a three-foot-long box of documents a single negative fact. The government nonetheless drew its own conclusion. "The events you describe do not constitute past persecution," the Justice Department said, denying one claim. "You did not establish the guerrillas have the inclination to harm you today should you return to your country." The only way to establish that absolutely, of course, would have been to return to El Salvador and be harmed. The Garcias stayed instead in a sort of limbo, not knowing when they might be told to leave. They made the best of it. Manuel took English and driving classes. He moved on from the furniture company to a trucking job. Then he decided to risk it on his own. He scraped together enough money for a down payment on a small truck. He worked and saved and traded the small truck for a bigger one. Then the Freightliner. The only vacation he's had in 11 years came when the truck was stolen and for a week he couldn't work. When it was recovered, he went right back on the road. The truck--unlike the family's health care--was insured. Ana gave up working and, with Manuel gone so much, devoted herself to the children, hauling them to and from their various schools, cooking and counseling. With magnet programs and study preferences, the older children all ended up at different high schools. Just driving them around is nearly a full-time job. The children prospered. Even Karina. She eventually gave up her English boycott and became the most outgoing of all the Garcia sisters. She scandalized the family by wearing makeup, then dating. At some point in all of this, the children quit being children and, long before their parents, quit being immigrants. They have inexorably become American. And they act it, too. When Ruth, the most traditional of them, gets a grade she doesn't like, she challenges it. They go dancing, to the movies and the mall. Juan studies hot-rod magazines. They earn scholarships to college. They teach catechism classes at church; when children in class talk about troubles at home, Yeni gets their parents on the phone and scolds them. They have kept, however, some of the wide-eyed innocence of the new. They celebrate birthdays without embarrassment at Chuck E. Cheese, Dad's treat. They picnic together on the banks of the San Gabriel River. Everybody goes. Nobody complains. The Cities In-Between There are famous L.A.s. There is the L.A. of earthquakes and another with fantasylands and theme parks. There is Hollywood and its hinterland, the places with the brightest names and most lurid lights. There's also the place with the darkest, scariest nights, the city of gangs and guns and drugs. Each of these L.A.s has its niche in the national consciousness. Collectively, they add up to a definition of the place, at various times one or the other putting the most colors on the page. Always obscured in the process is the place where most Angelenos spend their lives--away from the famous and infamous places, in that great flat anonymous sprawl in between. The city of Downey is smack in the middle of the In-Between. So of the middle is it that local guides to the city begin by boasting of its quick access to freeways, telling you how easy it is once you get here to leave for somewhere else. This is perfect advice for Downey, which, like much of Southern California, is on the move. From its whistle-stop beginnings in 1873, Downey changed little for a long time. It was hardly more than unincorporated cow pasture between the Rio Hondo and San Gabriel rivers. If you stood on your tiptoes, you could see from one end of town to the other. World War II, and especially its Cold War aftermath, remade Downey as a center of aerospace engineering. Downey swapped one version of iconic America for another. The hamlet was transformed into a crew-cut, All-American suburb, home of industrial ingenuity as well as one of the original McDonald's restaurants and the Carpenters. North American Aviation built a plant in the middle of town where for 30 years missiles were designed and built. A few of them were even launched, sending Americans to the moon. At its peak, 35,000 people worked at what became the Rockwell plant. Today, the town has lost almost all those jobs and with them some of its shine. The Rockwell plant has changed hands a couple of times and most of it is now vacant, looking for tenants. More than the economic base is changing. The people of the In-Between, Downey included, reflect the rising fourth wave of American immigration. They paint the population in different colors. Manuel, humping produce in his Freightliner, laughs and jokes with everybody he meets along his roads--almost all of it in Spanish. Downey's population, overwhelmingly white a mere 20 years ago, is now majority Latino. Demographers like UCLA's Clark worry that the region doesn't fully comprehend the scope of change and growth that is occurring. Four out of 10 residents of Los Angeles County were born in another country. Turn-of-the-century Los Angeles is home to a larger percentage of the nation's foreign-born population than New York City was at the height of European immigration at the turn of the last century. What will happen to all these people? Clark asks. "It's an incredibly bifurcated story. There are a lot of people like this family, but a lot of people who aren't going to make it. Is the California dream still available? The answer is yes. But is it available to everybody? "No. No it's not. Not at all." The Corner House The Garcias moved to Downey three years ago. They had no idea they would be part of an emerging majority. They just liked the house, which was a bargain. The fancier houses are over on the west side of town, by the golf club. Here, in the elbow of the intersection of Interstates 605 and 105, the houses are mainly the small, single-story ranches laid out on strict grids when half the city's houses were built in that single boom decade of the '50s. This one here, though, the corner house, is different, with the odd wraparound building out front forming a sort of rampart guarding a courtyard and beyond, the house where the Garcias live. Inside they laugh at how Central American the house seems, with its gravel courtyards and birds and dogs. Inside, in fact, they laugh at a lot of things. This spring, the Garcias finally won their last appeal with the U.S. government. They were the first Salvadorans granted permanent resident status under a new law designed to account for the peculiar political circumstances of Central American refugees. They can stay as long as they want. They laugh now at the bizarre lengths to which they went to prove they deserved to be here, all the court dates, all the people they asked to write all the letters of recommendation. Ana says they're blessed. Yeni agrees. "Sometimes I think we really are. Whenever we really need something, we seem to get it." Manuel says, "When we got our papers, oh my God. I told my kids: 'If you want to be something, this is the place. You can be anything.' " There's a warm glow inside the house. Maybe it's caused by something as simple and straightforward as sunlight through a high window. Maybe. Or maybe it's less easily explained. Maybe believing the sunlight causes the glow is like believing Manuel's theory that cheap credit can buy happiness. It's rational. It makes perfect sense. There is a window and light comes through it. You could measure it; maybe you could prove it. And not get halfway to the truth. There are people who move who seem never to arrive, people who forever dwell in memories of homes that were, or dreams of homes that can never be. The true gift Manuel and Ana Garcia gave their children has nothing to do with cheap credit and a good house, although what they gave is just as fundamentally American. It is what makes the California Dream possible. The gift they gave their children was the confidence to walk in the world and be at home with themselves wherever they come to rest.
| | Los Angeles Times Saturday February 26, 2000 SATURDAY JOURNAL Struggling to Make 'Em Laugh * For a comic trying to find a way into the Hollywood dream, pilot season brings a particular urgency.
By TERRY McDERMOTT, TIMES STAFF WRITER HOLLYWOOD -- Monday: Sheila Rivera learns a producer from Martin Short's television talk show will scout her upcoming Laugh Factory performance. This is the sort of break unknown comedians dream about. TV talk shows--even Martin Short's--are the Schwab's drugstore counters of today. They're where you go to get discovered. Network executives and sitcom creators watch these shows, or so it is imagined, searching for new talent. An appearance can make a career. Tuesday: Rivera spends the day honing her act. Unknown comics are told they have to be more than funny--they have to be somebody. The idea is to create an image, a brand name, something to separate them from the hundreds of other aspiring comedians in Los Angeles. Rivera searches for a magical 10 minutes that will touch the most marketable bases of her biography. She's got plenty to work with: Puerto Rican childhood, engineering degree, NASA scientist, two marriages, two kids. Reducing her complicated existence to an advertisement is not something she particularly enjoys, but the necessity has been drilled into her. Feed the beast. Give it what it wants--a package. "Hollywood works the way Hollywood works," she says. "Comics complain, 'They want you to be this, to do that.' Hey, you don't like it, leave. Screw artistic integrity. If you have to tap-dance, you better buy the shoes." Wednesday: She tries out new material, seeing if those new shoes fit. They don't. "I watched the tapes this morning," she says. "Believe me, it was painful." Rivera is prepared to do what it takes to make it, yet resists doing what she's told to do. It's driving her crazy. Thursday: Showcase day, filled with questions about what to wear, what to do, what order to put things in, she spends much of the day driving around town, doing her act in the car. She spends lots of days in the car, in part because she's hyper and needs to move, but mainly to get out of the one-bedroom apartment she shares with two other comics and a driving-school instructor. Thursday night, 9:30: The Puerto Rican rocket scientist storms the Laugh Factory stage. She's wired. Her eyes are wild. She bucks and stomps like a spooked thoroughbred. She attacks the crowd, screaming. She bombs. Not a huge detonation; no nuclear meltdown. The crowd, in fact, laughs. It's the television people who don't. They leave without a word. Strange Route to L.A. Growing up, Sheila (pronounced Shay-la) Rivera discovered she was the only person in her family who could make her mother--a formidably dour and demanding woman--laugh. Rivera didn't think much of this at the time and certainly didn't think of it as suggesting career options. Rivera's family moved from Puerto Rico to Texas in 1978 when she was a senior in high school, a move so frightening that she refused to go. She stayed home to finish school, then rejoined them after graduation. She spent that summer in Houston in front of the television, struggling to learn English, then went off to Texas A&M. Her father was a salesman for IBM and urged his children into more respectable lines of work. His oldest daughter, Sheila's sister, followed his advice, becoming an electrical engineer. "That's hard," Rivera says. "I thought, 'What's harder than that?' Rocket science, right?' So I majored in aerospace engineering." Out of college, she went to work for McDonnell Douglas on the space shuttle program. Her job, in the orbital mechanics group, was to design a method of blowing up the shuttle's expendable fuel tanks without raining rocket debris on people below. She liked it a lot. Or thought she did. But one morning, just weeks, actually, after she started at Douglas, she was in her mother's Chrysler Newport driving to work. As she approached the Johnson Space Center, the thought occurred to her that this was how she was going to spend every day for the rest of her life. "And I thought, 'No, I won't.' It seemed very confining all of a sudden. That was the beginning." She nonetheless stuck with engineering for seven years, then--desperate for more human contact--switched to sales. Impressed by super salesman Zig Ziglar, she moved into motivational speaking. She loved the thrill of being in front of a crowd, holding it in thrall. She had always been the class clown, one of those people everybody laughed at and told, "You ought to be a comedian." In 1994, she told herself that she would at least give comedy a try. That fall she went to a seminar for aspiring comedians and did five minutes on stage. She loved it. "This is it," she thought. "I can be completely free. I can say anything I want. It was fabulous. It was extremely natural. When I got off the stage it was, 'Ahhh, yes.' " She was hooked. She was, as they say in Texas, by-God going to become a comedian. She built an act based on gender differences. "I'm a sensitive woman trapped in a male ego," was how it began. Those first five minutes led to 30 minutes at a club in Austin, then a club in San Antonio. She never took another straight job. "Of course," she says, "it doesn't pay. No one tells you that." By this time, she had married, had two children, divorced and remarried. Her husband was supportive. He had a good job. Give it a try, he said. Houston had four comedy clubs, so a comedian could work locally about eight weeks a year. Plus, there were lots of one-nighters within a couple-hour drive--clubs, bowling alleys, motels. Not that these were all great gigs. She was the act who went up after Monday Night Football, when the audience was likely to be three guys ticked off because their team lost. "They didn't want to hear jokes," Rivera says. "Texas style is like, 'That's cute, honey, now take off your shirt or get off the stage.' " She went on the road for weeks of one-nighters across Oklahoma, Nebraska and the Dakotas, playing Holiday Inns and Doubletrees, taking the 80-buck paychecks and driving all day to the next show. She played big rooms in Indian casinos, places that could seat 500, but which on a Tuesday night in February might have seven, six of them drunk, half of the drunks snoring. Rivera prides herself on her toughness. Show business people, she says, are forced to live like roaches--that is, miserably, but for a long time. Comedians, she says, are the toughest of the tough. "There are roaches that live in trees and roaches that live in sewers. Television performers are tree roaches. Comics are down in the drink," she says. Rivera set out to be a comedian, not an actor, but enough catcalls and sleeping audiences can drive a person to do strange things. Last fall, five years into her comedy career, Rivera packed up and moved to Los Angeles, dreams of sitcom riches dancing in her head. It wasn't an easy decision. Her supportive husband decided maybe he'd done enough supporting and said he wasn't going along, which meant she would have no money, which meant further that her kids must stay behind. Friends wondered if she were nuts, or worse, selfish, a mother abandoning her children. Rivera loves her kids--a boy, 14, and girl, 11--and the thought of losing them wasn't something she even wanted to contemplate. The children would stay with their father in Texas only temporarily, until school let out. She gave herself nine months to make or break a career. She packed up her car last fall and drove alone to California. Once here, she ducked down into roach survival mode. She was determined. This sewer roach wanted to move up to the trees. Being Funny, Getting Rich Hollywood is based on a simple equation: Dreamers in, dreams out. While every other variety of California dream comes and goes--often with frightening speed-- Hollywood's allure continues. New tastes and technologies go boom or bust--it doesn't matter. The dream factory grows. First came the movies, then television and the recording industry, then cable and the Internet. Whatever the medium, the global appetite for American pop culture booms. Entertainment is widely credited with pulling Southern California out of its post-Cold War recession. Three-quarters of a million people work in the industry or in services that directly support it. Two-thirds of all the entertainment jobs in the country are in Los Angeles County, making Hollywood the capital of a new world. The rush to sit atop it is unrelenting. This time of year, spring, the frenzy peaks in an annual exercise known as pilot season, when the networks fill the casts of new shows being considered for spots on next autumn's prime-time schedules. Thousands of men, women and children annually stream into Southern California for this, looking for the break that will send them into the show-business stratosphere. For comics, this moment beckons with particular urgency. Making people laugh is for the most part a terrible way to make a living. Consider how many--or, more to the point, how few--places there are to do comedy. Most comedy is performed live in night spots of one sort or another. They could be comedy clubs, dance clubs, dinner clubs, Moose Lodges or plain old bars. Most of these places have static clienteles. Their customers don't change that much and while some people might come back night after night to hear a favorite singer sing favorite songs, no one will sit through the same jokes night after night. A song remains beautiful. A joke does not remain funny. Most comics don't have more than an hour of current material. If the material doesn't change, the audience has to. So comics move. Typically, their longest engagements are two weeks, but most are one-night stands. It's an itinerant life full of long drives, cheap hotels and mean drunks. It used to be that people who wanted to be comedians put up with this because that was the way it was. They had no choice. Then, in the 1970s and 1980s, stand-up comics like Robin Williams and Bill Cosby hit it big on television situation comedies. Cosby, in fact, became America's richest comic actor. Light bulbs, dim though they might have been, went on all over Hollywood. Sitcoms are a long-time staple of prime-time television. What better and easier way to create them than to build around people known to be funny: comedians. Never mind that there might or might not be any relationship between stand-up comedy and acting, suddenly, Hollywood became the place to be if you were an aspiring comic. The lure of sitcom gold has become the governing dynamic of the comedy business. 'How Can I Be More Latino?' Sheila Rivera got lucky. Within weeks of coming to Los Angeles, armed with introductions from friends of friends, she landed a one-time shot at the Laugh Factory, which along with the Improv and Comedy Store, forms a sort of Holy Trinity of comedy, fabled places where Williams, Jim Carrey and Steve Martin rose to prominence. Jamie Masada, the Laugh Factory owner, liked what he saw in Rivera well enough to hire her as a regular and to become her manager. "That first time, I think she's something special," Masada says. "There's an intelligence, a wit. Plus, she's a Latino woman--crosses all the barriers." He didn't, however, like her act well enough to tell her it was great. What he told her instead was that she needed to work on her packaging, to emphasize her Latin heritage. Before coming to Los Angeles, Rivera had lived in only two places--Puerto Rico and Texas. In neither of those places did anybody ever tell her she needed to work on her packaging, which was, she thought, just fine. She's 38 (but says, under instruction from Masada, she can play 25). She's mobile, lithe and quick-witted. She has light brown skin, dark eyes and hair and an elusive ethnicity. Moods don't simply play across her face, they transform it. When pleased, she's open, playful, ready to laugh at everything; depressed, doors slam shut, she's midnight on a moonless night; angered, it's still midnight, still no moon, and the sky crackles with small-arms fire. Rivera is an observational comic. Her hero is George Carlin, not Roseanne. She doesn't do characters and isn't keen on making herself into one. She doesn't want to bare her soul onstage. She's more apt to do a joke about anti-lock brakes--Who wants brakes that come to a graddd-uuu-al stop?--than about Puerto Rican culture. She does Mom jokes, gym jokes, fart jokes; smart, mainstream, conventional stand-up jokes. Too generic for Masada's tastes. He wants her to develop a look, to emphasize her background, to be the Puerto Rican rocket scientist. She'd rather tell you about screwing up a right turn on red, but She listens to Masada, who, after all, is as plugged into the agent-producer network as anyone in town. He has nurtured other comics to success. She'd be a fool, she says, to ignore his advice. So she's written more Latino material, more rocket science stuff. She does a bit now that starts: "I used to be a rocket scientist. I had to quit because I make mistakes. Apparently, that's not allowed. "Everybody makes mistakes, but we're not allowed to because if you're a rocket scientist, you're supposed to know everything, some kind of brilliant super being that can program a VCR." She says she goes home and tells her mom they've lost the Hubble space telescope. "It's not your fault," her mother tells her. "It's those mirror people." "But mix the reds and whites in the wash and turn somebody's underwear pink and you'll never hear the end of it. You? You call yourself a rocket scientist?" The act has genuine potential. The night of the showcase for the Martin Short people, she had prepared all the stuff Masada recommended--lots of Latino jokes, lots of rocket science. She went up on stage to do it. You could see the disorder in her sharp-featured face. Or maybe it was confusion. Pretty soon, she was doing fart jokes, penis jokes and teasing the audience about who was going to do what to whom after the show. The crowd loved it, but this wasn't ideal television pitch material. "I knew what I was doing," she said days later, when she was finally willing to talk about it. "I sabotage myself every time. My ego takes over. You're always being told your packaging isn't good enough. The Latino thing is the trigger. I'm always being told to be more Latino. How can I be more Latino? I am Latino. . . . I'm always being told, 'You're too young, too old. Too this, too that.' It's all marketing." She complains the would-be marketeers have forgotten the essence of comedy. "Comedy is not about a look. It's about what you are and what you say. A comedian has to have something to say. The past year, I've been trying to comply with what I was being told. Finally, I said screw it. I have to be me." It was, she admits ruefully, an inopportune time for an outbreak of ego. Bringing God Into the Room People are funny. Well, some people are funny. Others aren't. This guy, right now, for example. It's another Thursday night at the Laugh Factory, a usual Thursday--pretty good crowd, pretty good bill of pretty good unknown comics dying to get on stage. A skinny little guy is up there now, all ears and eyes and really bad material. With the competition for stage time, comics can go weeks without working and, given that comics live for laughs, when they haven't heard any for a while their self-doubt builds to levels that could be considered normal only in a psychiatric ward. "They're strange people," says Masada. "But you got to realize where they're coming from: tragedies, bad childhoods, divorces--whatever's causing it, they're lacking love. The applause is approval. The laughter is the love. And it's so addictive. They want it. They'd shoot it up if they could. "We had a guy in here once who beat himself up. Literally. He'd hit himself in the face. And keep hitting himself. One hand, then the other. It gets a laugh. He keeps doing it. Now they're really laughing and he's really slugging himself. He's bleeding." This guy on this Thursday night isn't that bad. At least he's not physically beating himself. But he might as well be. He's standing there, head twisted sideways, staring down at the ground, hand on his chin, brow all knotted up. It's uncomfortable. Off to the side of the stage, the other comics are complaining. They're mad because the guy wasn't on the bill. Masada stuck him in there and he's using up their time. The audience, though, is loving it. The guy is staring at the floor muttering inaudibly and they're happy. The guy is Chris Rock, the hottest young comic in the world. He stopped by to try out new material and Masada let him go up. It's Masada's standard practice to let name-brand comics come in to work out new stuff. It lends an air of anticipation to every show and endears Masada to the big acts. Rodney Dangerfield, who is now 78 years old, stops by most weekends and does 10 minutes. He needs the hit. Rock's best comedy is fueled by rage, an assault on the human condition. Tonight, the aspect of the condition that most bothers him is marriage, specifically his own. The problem with marriage, he says, is you're not supposed to sleep with other people, which isn't exactly how he phrased it but you get the point. Rock is greatly aggrieved by this, as if somebody had pulled a fast one on him. "Nobody tells you that," he says, his voice a low, sad complaint. This isn't on the face of it very funny, but the crowd is generous, laughing, happy to see somebody famous. A couple nights later, Rock is back. He has tucked and trimmed and the material is starting to fit. Now, the problem of faithfulness is expressed as the glory of a first kiss, as if, he says sweetly, God were pressing two heads together. "It's all downhill from there," he says. The despair is still there, but it's cloaked in sympathy. He's saying we're all just clowns, falling down. One day, this is really going to be funny. It isn't yet, but nobody tells Rock he needs to repackage his act, to cut out all that depressing stuff. "If you're known," Rivera says, "you can do anything you want and they'll laugh at you just because you're you." If you're not, everybody gets to tell you what to do. Rivera can be a compelling presence on stage--vibrant and sophisticated, with the liberating ability to say things you might think but won't speak. That's where the laughs come from for her. She notices a young couple seated next to the stage one night. The woman is dressed to the nines, right down to her stiletto heels. "Oooh, look at you, look at you," Rivera says. "Somebody's gonna get laid tonight." The crowd roars. "You're in control of those people. In that moment, when you have it, it's yours. The payoff is right now. You get a rush," Rivera says later. "You bring God into the room. It's the feeling that everything's OK, right now. For that moment, you save people. For that time when they're laughing, they're not the person who has a mortgage, who has a life outside. Nobody's going to take them to jail." One night after her set, a guy in a white shirt and loosened necktie wanted to talk to her. He looked enough like a show-business type, a potential contact, she let him and he launched into a spiel about an anti-gravity machine he's invented. "Guy comics get girls," she says. "I get a guy with a UFO." It's insult to injury. Rivera has substantially more at risk than some 22-year-old on a lark. She scattered the remains of her former life--family, friends, six-figure-income--like so much confetti on the wind. It's no fun, coming from a nice little ranch house on a suburban cul-de-sac, two-car garage and a trampoline in the backyard, the American Dream, to this: She makes maybe $400 a month. She sleeps on a fold-out chair. Her personal area amounts to 18 inches of hanging space in a hall closet and the one-square-foot top of a stereo speaker cabinet on which to array pictures of her kids. She keeps her shoes in the trunk of her car. "Would I go back?," she says. "No. Absolutely not. I am not ever going to do that." It's February. Her kids are moving out when school ends in May. The clock is ticking. One day, out of nowhere, she says: "I can't stand my act any more." Pause. "No, it's OK." Pause. "I hate it. I'm going to get a daytime job. Just something, anything. "Anything away from the food industry. I don't want to be asking, 'Do you want fries with that?' Maybe, I'll sell jewelry. I used to sell jewelry." Pause. "Really, it's all right." Long pause. "You just gotta tell yourself, one day they'll know who you are."
COLUMN ONE Success From the Ground Up * In a business that's both a belief system and a key to the state's culture, Realtor stakes out her piece of paradise. Series:
By TERRY McDERMOTT, TIMES STAFF WRITER SONOMA, Calif. -- Thirteen years ago, Maria Lounibos, a young and not very accomplished secretary--in her own words, a flake--saw an employment ad from a realty company. Why not? she figured. She was 28, single and bored stiff working in the office of a civil engineer in the tiny Sonoma County town of Windsor. How much worse could selling real estate be? This was, of course, the wrong question. What Maria didn't know--could not have known--is that real estate in California is not a business; it's a belief system. She also didn't know--could not have known--that she was an ideal candidate for conversion. She answered the ad. I will sell houses, she said. Maria's voice, even today, has a teenage quality to it. Then, she must have sounded like a fourth-grader. The person on the other end of the phone line asked Maria how long she had had her real estate license. License? she answered. She was coolly informed that she would need to pass a test and obtain a license to sell real estate in California. This was news to Maria, who was naive about many things in America. It hadn't been that long before that she had arrived in Sonoma from her native Jalisco. She came to visit her father, a worker at a local dairy. On the first visit, she fell in love with the place and decided to abandon her dead-end job in a pharmacy back home. Like many immigrants, Maria's initial concerns were modest: getting by, not getting rich. Foremost, she spoke no English. She enrolled in secretarial school mainly to learn it, then went to work in a series of office jobs, none of which she liked. The realty people wished Maria well without even asking her name, she recalls. She did as they said, however, and signed up for a real estate course, took the test, got the license and called back to the same Century 21 office. "I was very successful since day one," she says. "At first I thought Hispanics would be my clients. But not really. Everybody wants to do business with you. The very first year, I made $80,000." She flashes a smile as she says this. Then frowns. "And spent it all," she says. "That's the problem. So I have to make more." There are a great many dreams tangled up in real estate. Not least of them is the Realtor's own dream of independence and wealth. Many have achieved it; certainly not most. Last year, Maria sold more real estate than all but two people in Sonoma County. She closed, on average, two transactions each week. She made $500,000. This year she expects to do better. This is, as Maria might say with typical gusto, fabulous. Maria uses the word fabulous a lot when speaking English. In Spanish, she often substitutes perfecto. Both come in the company of many exclamation points. She is a woman who speaks in exclamations and manages to sound sincere. In much the same way, she is a woman who can wear leopard-skin print clothing and look sensible, even sophisticated, in a pampered, feline way. Maybe whatever she wears would seem understated compared to the exclamation points, which form an invisible cloud around her through which she calmly sails. A Land of Plenty In the way of few places at few times in history--cave men, perhaps, or medieval monks--contemporary California is defined by its shelter, by hillside after hillside of cookie-cutter trilevels, by sunbaked plat after sunbaked plat of cheerless bungalows, by celebrity mansions of ridiculous glory. More than movies, more than agriculture, aerospace or computer chips, real estate is California's essential industry. It has transcended economics to become a defining part of the culture. California has more houses than all but 10 states have people. There are more dwelling units of one kind or another just in Los Angeles County than there are in 43 states. One of every 10 free-standing, single-family homes in the United States is in California; one of every 100 in the world. Residential real estate in California is worth more than $2 trillion, one-sixth the value of all the housing in the world. That's an awful lot of houses and, as you might expect, it takes an awful lot of people to sell them, although not as many as it might appear. California has 95,000 Realtors, but industry data indicate that a mere 7% of them sell 90% of the homes. That's not very attractive math for the other 93%. Good real estate agents are nimble-minded. They do things quickly. Watch an agent walk through a house. In and out, five minutes. Tops. They do not linger. They survey, count, calculate and move on. They seldom even take notes. They talk on the move, in passing. They talk over their shoulders, shouting questions down hallways and answers across streets. "Are your buyers on 1865 going to qualify?" one will ask. Or: "We close escrow on the 23rd and my buyers would like to get in and paint on the 21st. OK?" Or: "Arnold Drive is in trouble. It only perc'd for three and they really want four." Maybe in a slower market, agents would have time to stop and have real conversations, or at least eye contact. Maybe, in other words, if this were any time in the early 1990s, when the California real estate market tanked. It was just this past summer that prices in much of the state regained their pre-recession highs. For reasons everyone predicted and no one truly foresaw, the housing recession ended sometime in 1998, in the spring or summer, depending on where in the state you were. Sales picked up steam through the end of that year, rolled through the next and continue to hum along, requiring agents to hum right with them. What is most impressive about agents' shorthand conversations is the degree to which one agent knows precisely what the other is talking about. They must be mental jugglers. Maria typically has at least 20 transactions in some stage of completion, which is another way of saying she has 20 deals on the verge of falling apart. On average, even among prospective home sales that get as far as an escrow account being opened, which is when checks actually get written, about a fifth never reach completion. Deals collapse, sure things, every day. The reasons can be as ordinary as a loan denied, as powerful as love lost. Energy Aplenty Maria is a woman of unanticipated discipline. She starts her days with a single caffe latte. Any more than one, she says, would be redundant, by which she means her temperament is sufficiently, shall we say, forward, that more caffeine would best be spent on someone who needs it. She buys her morning latte down on the Plaza, old Sonoma's town square, at the Basque Boulangerie Cafe, chatting her way in and out, talking to acquaintances, competitors, customers, former customers and, of course, future customers, which is to say, all of the above, plus everyone not in any of the other categories. After she has her coffee, Maria, still talking, gets in her dewdrop new silver Mercedes E320 and drives three blocks to her office, which, in the morning, is a mess. "Normally, at night I leave and leave everything in chaos," she says. "Francie [her assistant] comes in at 9 and takes over the chaos." Maria, her husband and partner, Michael, and Francie work out of a small suite of rooms in a low-ceilinged loft above the rest of the Century 21 sales staff. Michael's office is truly tiny, about the size of a telephone booth. Maria's is larger, but with its industrial gray-brown carpet and pale cream walls, hardly lavish. It is decorated with sales trophies and plaques and a couple of photographs of the two of them and their two children. The office has three phones, two on her desk, one next to a computer on another desk. She has a fourth phone in her purse and a fifth built into the radio in her car. When something is ringing, it's not always immediately clear what it is. Maria starts the day with a fresh to-do list, built as she cleans yesterday's detritus off her desk, sorting and piling and prioritizing. She has learned, she says, "to do the most important thing, not the most urgent. In my mind, the most important is new business." One of the reasons Maria does so much business is because she doesn't wait for it to come to her. She and Michael spend a sizable part of every day calling potential customers. They prospect for customers in particular neighborhoods, or among people trying to sell their houses by themselves, or among people who other people have told them might be interested in selling or buying. They'll call anybody. At 10:25 a.m., Maria has finally cleared her desk of yesterday's leftover business. She has an appointment at 10:45 to show a piece of undeveloped property on South Central Avenue, off Highway 12. It's 10 minutes away, which leaves 10 empty minutes. Maria starts making prospecting calls to people who are trying to sell their houses without benefit of a Realtor--For Sale By Owners, as they're known in the business. "Hello, this is Maria Lounibos. I'm a Realtor with Century 21. Question for you: Is your property still for sale?" "No more?" she says, her disappointment audible. "Termites?"--oh the horror!--"naturally, a problem muy grande." She listens. The seller pulled the property off the market when a termite infestation was discovered. The house will be back on the market. "Oh, perfecto!" This is delivered with a trill of excitement, as if the greatest possible thing that could ever happen to anybody would be to offer a house for sale. "Fabulous!" When the call is finished, Maria puts the phone down, brushes her auburn hair from her eyes and looks up. She smiles, shyly, as if caught, hand in the cookie jar. She makes a hash mark on a sheet of paper, a scorecard, and punches in the next number. A third of her business comes from these solicitations. Michael's specialty is identifying prospects. Maria's is closing them. She is able to invest such substantial emotion into routine exchanges that they transcend the routine. She elevates the ordinary. This is an aspect of all sales, and most salespeople fail utterly at it. Their attempts at elevation, if they make them at all, ring false. The customer sees it as a sham and is embarrassed at best, irritated at worst. Maria passes her enthusiasm on to the other person. When she seems giddy with excitement, she is. It's not an act. Her whole body animates, even when she's talking to an answering machine. Her husband's true love is songwriting. Maria says, "When Michael talks to me about music, I listen, but when he talks to me about real estate, I think, 'Yeah!' " In the 10 minutes before she is supposed to leave for her appointment, she makes 11 calls. She gets three answering machines, four no answers, one wrong number, one house that has already sold, one that is still on the market, and one person who is tired of the hassle of trying to sell her own house and is willing to entertain the idea of giving the listing to Maria. "That was a good contact," Maria says. She thinks there's a good chance she will be able to convert this prospect into a customer. She'll call back in a week. Incoming calls stack up in a holding pattern, like jets in the fog. All the buttons on her phone are lit up. She's being paged over the office intercom. She's ecstatic. "Do I want to do one more?" she asks. She looks at the clock. "It's time to go, huh?" She makes one more call. No answer. "We should probably go," she says. She makes another call. She reaches a seller who has taken his house off the market to make some small repairs. She immediately becomes the seller's new counselor. "You wish you did, huh? I hear you. You got it. Do you have any other real estate needs?" "Good lead," she says as she hangs up. "They're going to do the repairs and put it back on the market. I'll follow up. I'll follow him to death." Old Land, New Money Sonoma County is a 60-mile-long, wedge-shaped piece of land, lying on a northwesterly diagonal above San Pablo Bay, the northernmost extension of San Francisco Bay. It is bounded on the west by Marin County and the Pacific Ocean and on the east by the Mayacamas Mountains, a low range dividing the Sonoma and Napa valleys. Sonoma was the birthplace of the short-lived Republic of California, the so-called Bear Flag Republic, which bridged the period between Mexican and American governance in the middle of the 19th century. It was also the birthplace of the California wine industry, which, unlike the Republic, lasted. The long, hot summer days and cool, cloudy nights blanket the inland valleys of Sonoma Creek and the Russian River with ideal grape-growing weather. The low yet steep Mayacamas and Sonoma mountains assure a mix in soil, exposure and elevation, making every mile a new world for a vintner. Apart from their agricultural richness, the valleys and vine-covered hills grace the place with simple loveliness. It's a rustic charm, lower-key than the rugged beauty much of California possesses, but it wears well. Famous past residents Luther Burbank and Jack London never tired of proclaiming the place a garden of earthly delights. Burbank, the great horticulturist, famously declared it the best-endowed place on the planet. London, the adventure writer, was so enamored of his Glen Ellen ranch and pig farm that he told people he devoted five hours to the pigs for every hour he gave to his writing. For most of the county's history, its country grace was its best-known feature, and agriculture was the main business, especially dairy and egg production. The big business now is telecommunications manufacturing. A group of largely anonymous companies that make fiber-optic cables and switching devices in the past few years have colonized the southern portion of the county. Petaluma, formerly best known as home of the annual Egg Day Parade (it once had a pharmacy devoted entirely to poultry medicines), now has one of the nation's heaviest concentrations of telecom companies, most of which are young, obscure and growing furiously. One of these companies that no one has ever heard of bought one of the others last month for $41 billion, which on the day it was announced was more than the market value of, for example, all airline companies in the United States. The telecom companies have done more than supplant chicken coops. Coupled with would-be exurbanites from San Francisco and Marin, they are among the big drivers of the real estate frenzy. Whole companies have moved in almost overnight. Real estate agents with flush young engineers in tow scour the countryside looking for the perfect places to plant the new wealth. At least, they start out looking for perfect places. They quickly discover there aren't many of them. The prices for those that do exist rise 20% and 30% at a jump. Prices for the imperfect places follow suit. The result is that Sonoma County, relative to the income of its residents, now has among the least affordable collections of housing in the country. Houses get offers before they go on the market. Houses are bought sight unseen. A day without an offer on a new listing is a defeat. More typical is a day with many. They come in swarms. To handle the craziness, real estate agents have given up trying to figure out what houses are worth. Nobody can outguess the market, anyway. They hold auctions instead. A new listing often is advertised by simply naming the address and announcing when it will be sold: "Available for viewing Monday, sealed bids opened Thursday." The reason for the high prices is simple. The supply of people is growing much faster than the supply of houses. Sewer and water capacities are stretched in parts of the county, making growth difficult. Renewed demands by agriculture and environmental interests have further restricted development. Every hillside seems to be planted in grapes, and those that aren't have rows of steel poles driven into them waiting for new vines to grow. It's to the point now that the usual debate about development eating up farmland has been turned on its head. The more vociferous complaint here today is from people who say farmland is eating up room for houses. In the United States, there is a single-family, detached house for every four people. This is the type of fact cited when people try to itemize the elements of the American Dream. Houses, though, have not always been assumed as part of the catalog. Their availability is a product of industrialization, specifically of what is often called the second industrial revolution. The first began with the invention in Europe of the steam engine in 1776. Its chief feature was the mechanization of work. The second revolution--mass production--didn't occur for another century and was of American origin, typified by Henry Ford's use of interchangeable parts on an assembly line. The result was as much social as technological: Mass production induced mass consumption, and a new world was created. It took a while for housing to be much affected by this. What, after all, does an assembly line have to do with building a house? Quite a bit, as it turns out. Houses aren't built in factories, but the pieces of them are. The great event, little noted then or since, in making housing a mass consumer good was the institution in 1924 of standardized measures for construction lumber. The Henry Ford of housing was something called the American Lumber Congress. The humble two-by-four was its Model T. Building housing had always been expensive, custom work. Most American housing was built of wood. Each timber mill cut wood to local specifications. If you didn't have a local mill, houses were built of stone or mud or not at all. The development of national standards allowed lumber to be shipped anywhere with confidence that it would be usable. It cut housing construction loose from timber supplies, making possible the development of great residential areas hundreds or thousands of miles from the nearest timber supplies: Phoenix, say, or Los Angeles. Aside from this convenience, standardization democratized housing, cutting costs enormously. In the process, it created the notion that anybody could afford one. The two-by-four stud-wall system of construction underwrote the post-World War II housing boom that redefined--for better or worse--urban America. Sonoma County reflects this. With the exception of the old town centers of Santa Rosa, Sebastopol, Sonoma and Petaluma, most housing is in undistinguished tract developments. Some of it looks as if it could have been built in a day. Some was. The developer of a 2,400-home subdivision in Santa Rosa once built a house in an hour. It was a publicity stunt, but also a celebration of the possibilities of development, and America. Rohnert Park, the county's second-largest city, was conceived as "a country club for the working class." Inspired by Levittown, N.Y., it was an attempt to marry the virtues of mass production to the amenities of upper-class life. Laid out in the 1950s over a treeless swamp, the town is now a leafy retreat of cul-de-sacs and middle-class comfort. Every house is within walking distance of a park and a school. The experiment worked so well that the cheapest houses in town are creeping up to the $400,000 range, if you can find one. This is hardly working-class heaven. After you've subtracted Bay Area refugees, telecom millionaires and the occasional vineyard owner, this is still small-town America. The county seat, Santa Rosa, has a population of only 130,000 and, at that, is more than twice the size of the next biggest city. Incomes have not kept pace with housing costs. Cal State Sonoma, the local college, has invited professors to live in dormitories because they can't afford to live anywhere else. Sonoma is hardly alone in California in this regard. There are more homeowners in California than in any other state, but high prices are making ownership less and less likely. The percentage of homeowners among state residents has declined steadily since the 1960s. The Nature of Realty Maria Lounibos, is, of course, late for her appointment. Her client, en route from Marin, is later yet, a little lost, in fact, as they determine over a series of cell phone calls. Maria arrives at the property first. It's a couple-acre lot a quarter-mile off Highway 12, the main east-west thoroughfare in south Sonoma County. Asking price is $195,000. The parcel is a big, flat, dusty, weed-ridden rectangle. Real estate agents like to say what they're really selling are dreams. When Maria arranges to take a client to a property, she invariably says: "Bring your checkbook. You never know, you might fall in love." It's hard to fathom what dream this bedraggled patch of ground might provoke, but since Maria put it on the market a week ago she has received two offers, both above the list price. The seller is to make a decision this afternoon. "Ordinarily, I would not come in this late with another offer, but this is better for the seller," Maria says. "Maybe, huh?" The customer, Katherine, eventually arrives, a young computer consultant in a BMW convertible. She surveys the weeds, the distance from the highway, a large oak at the rear of the property and the farm beyond it. "It is what it is, isn't it?" she says. She asks some questions. The property is not on the city sewer line, so the owner will have to install a septic system, which, as is typical in the county, is the main means of restricting how big a house can be built. In this case, the soil will not accommodate more than a three-bedroom house. Waste water won't percolate fast enough through the soil for a bigger place. At least, that's what the county reckons. This is a long way from computer consulting. It's confusing. Maria explains it patiently, but it's clear that nobody is falling in love today. Maria doesn't push. Katherine's husband is coming up from the city within the hour. They're very eager to make a move. They'll be in touch. Much of the rest of Maria's day is filled with appointments: a prospective seller, a family buying a small commercial property, a young couple observing the inspection of a house they've agreed to buy. Maria is supposed to pick up her father, who has retired to his hometown in Mexico and who is flying into San Francisco International for a family wedding. There's more going on than most people could keep track of. There are a dozen deals up in the air. She is surely going to be late getting her dad. Later in the day, Katherine, the computer consultant, calls back. Her husband drove up from the city. They looked at the lot. It didn't compute. They make no offer. For all the talk of dreams, a good part of the real estate business is based in tragedy and dislocation--somebody loses a job, dies or goes bankrupt. A real estate agent develops a clinical pragmatism. Maria gets excited about being in a deal, not closing it. "I love it, but I'm not attached to it. You lose energy if you're attached to the outcome," Maria says. "I never worry about closings. They're going to close some day. Or they're not. "When I first started, I used to take it personally. One day, a friend told me, 'You can't win them all.' It's right, you can't. So I don't let it bother me. "That property was a cold call," Maria says. "A cold call two weeks ago, selling today. I do feel good, no?" Amid the day's commotion, she is worried about only one thing: When can she get back to the office to make more cold calls? There are more people out there wanting to make deals than there are deals to be made. Maria has to get her share. She understands one fundamental fact of her business: Real estate is a pipeline. Her job is to keep it full. Maria moves on. | |